As the saying goes, “a rolling stone gathers no moss.” This post examines the long-term benefits of staying in your government post for an extended period for your brand.
Banking Talent: Earning Dividends on Your Brand
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Developing Your Civil Servant Brand Name
As career civil servants, it’s important to become aware of your brand. You are your own brand and it’s up to you how you build, maintain, modify, and enhance it as you grow in your career.
How to Build a Meaningful Reputation for Your Agency’s Brand
Employees play a major role in building a meaningful agency reputation. Without a doubt, employees are the most important resource in delivering a brand.
“Skinny Oreos,” Broken Brand
Brand Essence: Noun. A feeling. The instinctive, unconscious emotional reaction people have whenever they encounter you. Today I learned that Oreos are going on a diet. Despite the fact that 50% of Oreo consumers split the cookie apart before eating it, the Associated Press reports, there will soon be a new version called “Oreo Thins”Read… Read more »
Digital Engagement Series Part 3: Build Your Brand
Originally posted on the GovDelivery blog. You have learned how to create and implement organizational objectives and develop a target audience. The next step is to unfold your brand.Step three of the public engagement series will give you a better understanding of what branding means to government organizations and how to set a foundation for allRead… Read more »
Branded By The Company You Keep
I remember when President Obama campaigned the first time and I was awestruck just like everybody else. And then they said he went to a church led by an anti-Semite, the Rev. Jeremiah Wright and I said ho-ha, that’s really stupid of you to judge the candidate by a few statements by a pastor. IRead… Read more »
5 Laws of Branding You’d Rather Not Hear
1. Branding is about making money – not making you feel good. Last year’s “The Lone Ranger” was a box-office flop. Its star Johnny Depp commented, “They had expectations that it must be a blockbuster. I didn’t have any expectations of that. I never do.” Maybe Depp doesn’t care, but Disney surely does, having lost $160-190Read… Read more »
Discover Your Brand, Discover Your Life
“What do you want to order?” my husband always asks me at the Chinese restaurant. After fifteen years going there, we know the three lunch specials among which we rotate but imagine it is always a choice. “Oh, I’ll just have what you’re having,” I always say. Because no matter what you order there, itRead… Read more »
Are “Concerned Employees” Destroying Your Brand?
You think your reputation is excellent. After all: Your recruitment video is top-notch. Your “brand ambassadors” are the best on campus. Your marketing materials are beyond compare. But your news coverage is kind of…pesky. Employees “talking trash,” who never took their case to you before “spilling it.” Consider these examples: The U.S. Customs and BorderRead… Read more »
The Future of Management: Intensely Personal
I treat my work with a raging passion: “What is this, the Boston Tea Party?” You’d think so from the intensity with which I move puzzle pieces around. Hoping it will all fit faster, better, more impressively than any other machine ever made before. The same goes for people I work with on a project.Read… Read more »
