There is something unique about certain people. We know their style. We can recognize their uniqueness in an instant.
Search Results for: personal brand
Creating a Personalized, Digital Experience in Government
Ultimately, to improve digital services and overall CX, agencies must first understand who their customers are. These Adobe experts explain how.
14 Easy Steps to Leverage Your Personal Reputation
The U.S. economy has taken off. Many private and public sector employees are thinking about new career opportunities or want to move up the leadership ladder in an organization where they currently work. How?
Improving Your Government Brand by Providing Great Experiences to Users
Users who access government services expect the same response and capabilities they have with commercial applications they use regularly on their personal devices. Providing this same experience to the people an agency serves creates a positive brand and shows users they are valued.
Banking Talent: Earning Dividends on Your Brand
As the saying goes, “a rolling stone gathers no moss.” This post examines the long-term benefits of staying in your government post for an extended period for your brand.
Developing Your Civil Servant Brand Name
As career civil servants, it’s important to become aware of your brand. You are your own brand and it’s up to you how you build, maintain, modify, and enhance it as you grow in your career.
How to Build a Meaningful Reputation for Your Agency’s Brand
Employees play a major role in building a meaningful agency reputation. Without a doubt, employees are the most important resource in delivering a brand.
“Skinny Oreos,” Broken Brand
Brand Essence: Noun. A feeling. The instinctive, unconscious emotional reaction people have whenever they encounter you. Today I learned that Oreos are going on a diet. Despite the fact that 50% of Oreo consumers split the cookie apart before eating it, the Associated Press reports, there will soon be a new version called “Oreo Thins”Read… Read more »
Digital Engagement Series Part 3: Build Your Brand
Originally posted on the GovDelivery blog. You have learned how to create and implement organizational objectives and develop a target audience. The next step is to unfold your brand.Step three of the public engagement series will give you a better understanding of what branding means to government organizations and how to set a foundation for allRead… Read more »
Branded By The Company You Keep
I remember when President Obama campaigned the first time and I was awestruck just like everybody else. And then they said he went to a church led by an anti-Semite, the Rev. Jeremiah Wright and I said ho-ha, that’s really stupid of you to judge the candidate by a few statements by a pastor. IRead… Read more »