WHAT’S WRONG WITH “WHAT’S IN IT FOR ME” (WIIFM)?
For years many pundits have said that the best way to motivate user adoption is to “sell” people on “What’s In It For Me” (WIIFM). After many years of organizations beating the WIIFM drum, we find that most IT systems still suffer from low or ineffective user adoption. Is it time to re-think WIIFM? ReadRead… Read more »