In football, the distance the kicker kicks the ball is irrelevant if he doesn’t aim for the field goal. The same goes for an email campaign. Establishing solid goals and developing a testing strategy comprise a winning game plan for an email campaign.
The holidays are over. Gifts have been opened, the eggnog is gone, relatives have packed up and headed out, and there’s just a faint dusting of pine needles left on your carpet. For the most part holidays are about the memories – and hopefully good ones – but more likely than not along with theRead… Read more »
If you set only one professional new year’s resolution, consider making it this: to improve your organization’s email effectiveness as early as Q2 2015. Whether you’re new to the world of email marketing or a seasoned professional, whether email is a small part of your job description or you run a team dedicated to email… Read more »
ODEP has launched more than seven citizen engagement campaigns treating a number of subjects and created a format for success that includes seven steps and a four-week public dialogue.
Imagine knowing that you are not the person that others seem to think you are. A true impostor. Like Ravi Desai, who persuaded Slate.com via e-mail that he was actually “Robert Klingler”, “North American head of BMW”. Slate published two articles by “Klingler” before alert readers pointed out that they could find no references toRead… Read more »
With the Holidays around the corner, I’m sure most of you already know which family members or in-laws to avoid at the dinner table. You don’t want another political lecture from Uncle Ned, do you? If you’d avoid it at a family party, skipping over controversial topics at the workplace may seem to like aRead… Read more »
What’s an early clue that your IT project is in trouble? Perhaps when “a group of … employees took a 60-day ‘retreat’ for the express purpose of articulating the project’s requirements, and they returned empty-handed”?[1] Or when you learned that critical project-related decisions were “going to be made by a group of inexperienced people, whoRead… Read more »
Post helps job-seekers craft winning resumes and cover letters by advising them how to quantify their achievements.
Switchboard’s mission is to provide HUD’s citizens, stakeholders, and staff with the tools and channels necessary to interact meaningfully with their government in the following ways: By welcoming and encouraging creative ideation to improve HUD’s programs, policies, and operations, and engaging those interested in the process of putting those ideas into action; By creating avenues of feedback for individuals or organizationsRead… Read more »
Nothing can be more frustrating – or costly to an organization – than team communication problems. As a manager, your job is to ensure your employees are up to speed on goals, priorities, and their assignments so they can perform at their peak. If you know you have good people, but you’re running across constantlyRead… Read more »