Knowing your audience… who is listening to (or reading) your message. Here are three accounts of the same story written for separate audiences.
Posts Tagged: jargon
Check out these tips to crafting a top notch news release.
By Megan Bensatte Communicating with the Public: A challenge for government If you work in government communications, you know that we often have a hard time getting our message across to the masses. While our concepts start off simple enough, the end product is weighed down with technical jargon, lawyer-like speak and far too manyRead… Read more »
Every field has its specialized vocabulary, and public administration is no exception. There is value to this shorthand, commonly referred to as jargon. We can communicate more efficiently and readily identify kindred spirits. The disadvantages seep in when we use professional jargon for public consumption. When specialized language is used in articles or speeches writtenRead… Read more »