When you produce something for an audience, remember that you are asking them to give you a treasure: their time. To help you maximize your audience’s precious resource, here are some tips to consider.
Posts Tagged: storytelling
You may not realize it, but your favorite fiction or shows can also teach us a lot about effective government communications, and more specifically about plain language.
In the digital age, where a 140 character tweet can be considered news, the art of storytelling has been lost. To make matters worse, government has been hit with a double whammy of poor public support and complicated processes and procedures. How easy is it for you to explain your job to a friend at… Read more »
Good leaders are always storytellers. People who knew Abraham Lincoln admired his storytelling skills from the days of his youth. Even if you’re new to public speaking, you too can develop your own storytelling ability. I’ve already written about the 10 Essential Elements of a Successful Story and about the 108 Most Persuasive Words inRead… Read more »
In the heat of frenzied media coverage, problems aren’t the only newsworthy topic out there. Somewhere in the underbrush, there’s a story about solutions or people working on solutions. There’s no need to wait for an enterprising reporter to dredge that story up — we can help them find it.
My agency has a whole team of people with the title “Storyteller.” They’re job is to make sure that analysts, managers and others communicate what they mean in a coherent way so that our customers can make sense of the products we give them. Storytelling can mean a lot of thing to different people. InRead… Read more »
I’m the Digital Storyteller for the Federal Emergency Management Agency (FEMA). It’s a new position that I’m happy to say I’m really enjoying. I’ve gotten to learn so much about digital platforms, content, and subjects within the Agency. Back in January and February, I wrote and published a series on our blog about Community EmergencyRead… Read more »
After the relief of receiving her high school diploma in 1967, Carmi’s next thought was, “Now what?” Her friend said, “College,” so Carmi did that and four years later, with degree in hand, she thought, “Now what?” And then, “Work.” So, she did that, not knowing that every few years, when she sensed an invisibleRead… Read more »
People are known to collect coins, comic books, antique dolls, pez dispensers, vintage tees and even Japanese erasers! But what about stories? How can one become known as a “story collector”? Simply put, get others to tell you a story. Oddly enough, few people harness the natural power of storytelling in the workplace, but learning howRead… Read more »
Everyone is talking about Humans of New York. It’s a success story worth the airtime. It’s also an inspiration that can help you find the heart in your storytelling and communications. Recently, Brandon Stanton, who runs the popular photography blog, shared a photo of a 13-year-old boy who attends school in one of the mostRead… Read more »