Maybe you don’t know where to start, or what to share. Maybe you don’t have a robust communications department. Whatever the reason, I’ve compiled these quick tips to help you tell better stories. I focus on tech, but these tips apply to all of government.
Too often, governments try to tell their citizens what they think they want to know instead of what they actually want to know. Check out these tips on how to curate better content and promote engagement.
If I described our work in the present and future, wouldn’t that be more compelling, and interesting? Discussing how we work hard to support the continuous improvement culture, capacity, and results for state government? Yes, yes it would.
If your goal is to present information in an unbiased, stick-to-the-facts sort of way, bullet points may work just fine. But if you want your audience to become engaged in your work and take action? Consider the humble story as your communication model.
When you produce something for an audience, remember that you are asking them to give you a treasure: their time. To help you maximize your audience’s precious resource, here are some tips to consider.
You may not realize it, but your favorite fiction or shows can also teach us a lot about effective government communications, and more specifically about plain language.
In the digital age, where a 140 character tweet can be considered news, the art of storytelling has been lost. To make matters worse, government has been hit with a double whammy of poor public support and complicated processes and procedures. How easy is it for you to explain your job to a friend at… Read more »
Good leaders are always storytellers. People who knew Abraham Lincoln admired his storytelling skills from the days of his youth. Even if you’re new to public speaking, you too can develop your own storytelling ability. I’ve already written about the 10 Essential Elements of a Successful Story and about the 108 Most Persuasive Words in… Read more »
In the heat of frenzied media coverage, problems aren’t the only newsworthy topic out there. Somewhere in the underbrush, there’s a story about solutions or people working on solutions. There’s no need to wait for an enterprising reporter to dredge that story up — we can help them find it.
My agency has a whole team of people with the title “Storyteller.” They’re job is to make sure that analysts, managers and others communicate what they mean in a coherent way so that our customers can make sense of the products we give them. Storytelling can mean a lot of thing to different people. In… Read more »
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