The subcouncil team has had some active discussions about policy aspects of Twitter for government agencies over the past few weeks. At a time when Government agencies are starting to actively engage with constituents using social media tools, there’s still different schools of thought about how to approach Twitter. On a recent episode of GovernmentRead… Read more »
Your organization’s web and communication teams likely did not include web 2.0 or social media staff from the start. Expectations for engagement and more accessible technologies are rapidly evolving and some communication shops – or many depending on who you ask – are playing catch up to become a more dynamic presence in the webRead… Read more »
So, you’ve been searching high and low for a way to jazz up your office’s internal communications and collaboration, and now you’ve heard that GSA negotiated a terms-of-service agreement with Facebook for federal agencies. Your agency is on board, too? You even got the go-ahead from your boss?! These are definitely exciting times. Let theRead… Read more »
Last week my team was asked to develop an ‘internal blog’ that would reside on the intranet. The initial purpose was to create a blog that allowed two-way communication, much like a ‘bulletin board’. As it turns out, it wasn’t a blog that we were being asked to create, but really a forum. I’m sureRead… Read more »
I don’t know if you have given much thought to using Ads on Facebook. I really hadn’t, but got curious last week. We’re not using Facebook at Housing and Urban Development yet, so I thought of another way to test this capability. I put on one of my other hats: I serve on a non-profitRead… Read more »
The unfortunate budget realities in the State of California prevented me from traveling to Washington, D.C. last weekend to attend Government 2.0 Camp, but that didn’t stop me from participating! Thanks to live tweeting, I was able to follow the event from the very beginning to the very end (and then beyond, as presentations, videosRead… Read more »
The Social Media Subcouncil is developing a volunteer Speakers Bureau to help spread the word about social media in government. We’re looking for input and feedback on the materials we’ll be using to solicit speakers. We’re also sharing drafts of the content that will eventually appear on the Speakers Bureau website so that we canRead… Read more »
When it comes to social media, how you position your brand goes a long way for conveying authenticity and trust. Social media naming conventions are equally important for government agencies as they are for celebrities, commercial entities, and other branded organizations. Prior to commencing activity in the social space, it’s important for government communicators toRead… Read more »
As you may have read on the Social Media Subcouncil’s first blog post and from Jeffrey Levy’s latest post, the Social Media Subcouncil is up and running in public! As a member of the Subcouncil, I’m so excited to start getting some of our draft concepts out to the larger community of government communicators andRead… Read more »
In December 2008, the members of the Federal Web Managers Council presented a white paper to the Obama transition team addressing perceived and real barriers as well as opportunities for government entities to engage in a social media environment. Recognizing the challenges many government agencies face in moving towards implementing a social media strategy, theRead… Read more »