Posts Tagged: advertising

How To Best Leverage Facebook Ads

This post is an excerpt from our recent GovLoop guide, Government’s Guide to Using Facebook. To read the whole guide for free, download it here. From sharing weight loss tips to encouraging public safety initiatives, Facebook is a great place for organizations to encourage healthy lifestyles — and many state health departments are looking to… Read more »

Humor Me: 6 Public Outreach Campaigns That Will Make You Laugh

When you start to plan a public outreach and education campaign, a sense of humor may not be the first tool you think to reach for. You may instead focus on hard facts, thinking that logic alone will be enough to persuade people. Without some pizzazz and personality, your public outreach campaigns risk being boring and forgettable…. Read more »

Proud To Do Things “Like a Girl”

Welcome to Super Bowl Monday, everybody! For those of you who hoped Super Bowl shenanigans ended strictly at the stroke of midnight and whatever team/players/coaches you didn’t care for would turn into pumpkins…I’m sorry. You will undoubtedly overhear people discussing every facet of the game, every commercial, and every second of the halftime show all… Read more »

New Data on How to Reach Government Customers

by Allan Rubin, Vice President, Marketing As today’s government shutdown clearly illustrates, it’s hard to get anything done when two parties are so far apart in their beliefs. Could the same communication breakdown be occurring between government marketers and our prospective customers? At some point (hopefully soon), they’ll be back at their desks browsing the… Read more »

A Partial Reading List for PR Students

This post originally appeared on my blog, Social Media Strategery. College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Those lucky enough to be taking a PR class should… Read more »

Stop Being an Unpaid Part of Facebook Ad Campaigns

Blog originally posted at Social Media Spanish. Recently I have seen more and more discussion about people feeling very uncomfortable with Facebook using their name and image on social ads. I wrote about this last year on the dangers of showing up on Pepto Bismol’s next ad for a chimichanga antidote. People online are becoming… Read more »

Do you speak government?

I wanted to share this post with GovLoopers because it’s relevant to communicating both on behalf of — and to — government agencies. Would love to hear your thoughts: Part of being a good communicator is bridging the legitimacy gap with your audience. If you send a brochure or a blog post to an Army… Read more »

Agency Facebook Career Pages + USAJobs Integration? Finally!!

Government needs to start engaging with talent better. The company Work4 Labs, Inc., has introduced a way for Federal agencies to push their jobs listed on USAJobs directly to their Agency’s Facebook page. Now, candidates can not only view jobs on Facebook, but also have the ability at the job level to see who else… Read more »

Google and American Express Team Up for Small Business Saturday!

Many of us serve in Local Government roles and see Public / Private Sector collaboration as essential to promoting and building stronger communities. Here is an opportunity you will want to pass on to your local Chamber of Commerce and/or community development coordinator. Google and American Express have teamed up to create a new Video… Read more »

Meet The Company Behind Capitol Hill’s Facebook Ads

http://www.allfacebook.com/facebook-ads-politics-2011-09 Did you know that there’s a company that specializes in Facebook promotions for members of Congress? Meet iConstituent, of Washington, D.C. We spoke to the company’s Marketing and New Media manager, Andrew Foxwell, by phone and email to learn more about how the company collaborates with congressional offices to maximize their Facebook use. How… Read more »