Your website is your chance to make that first impression. How your customers view its design, navigation and content could be the difference between attracting new residents and businesses, or losing them to another agency.
Posts Tagged: website
Let’s be honest. Most government websites are static and stale. Wouldn’t it be nice if they were more… conversational? Take a closer look at government’s first conversational website.
At the highest level, it’s important to first answer a basic question: what do we call government website visitors?
Whether you are creating the website with your own staff, or using an outside firm to do the work, they should be using best of breed tools and techniques that are not only intuitive but also allow changes as technology and users dictate.
Whether you are starting from scratch or thinking of revamping an old site, these seven steps can help demystify the process of getting your website online. Follow them to reap a rewarding harvest of visitor engagement.
A quick rundown on how to improve your website now.
Four rules of engagement for homepages.
The best approach to (re-)designing your organization’s site is to strategize, understand possible approaches, and invest in solid design and development.
Jekyll and Hyde are often cited as the textbook description of split personality disorder – the nice Dr. Jekyll and the evil Mr. Hyde. And while most people don’t have a secret evil side as disparate as the character’s penned by Scottish author Robert Louis Stevenson, most people do have a hidden side. More often than not thoughRead… Read more »
In earlier blog posts, I mentioned Govt.nz, which is the New Zealand Government’s flagship website. The new website was launched in July 2014 but things didn’t actually stop there. That requires a little explanation: we launched a minimal viable product or MVP. If you Google that term, you’ll get either a definition that includes return-on-investmentRead… Read more »