Posts By Mary Yang

Southampton City Council’s Journey to Email Marketing Success

In her presentation, “Unitary Government Success Story: Southampton City Council,” at this year’s annual UK digital communications event, Communications Manager Rosanna Coppen shared the story of Southampton City Council’s journey to creating a successful email marketing program. Prior to switching to the GovDelivery system in July of 2012, all of the Council’s group emailing wasRead… Read more »

2014 UK & Europe Client Newsletter

By Dave Worsell, Director, Government Solutions, GovDelivery UK 2013 has flashed by. It’s been a busy year for the GovDelivery team and we’re delighted to have welcomed a very large number of new clients the past year including HMRC, Office for National Statistics, Devon, Birmingham, Thurrock, Stockport, Rotherham, Vale of Glamorgan… in fact far tooRead… Read more »

Annual UK Conference by the Tweets

With more than 150 attendees, 9 speakers, 520+ tweets with an estimated reach of 90k people, and 1 hour of drinking and networking, the annual UK digital communications event last week adds up to a great success! Over the next few weeks we’ll take a deeper dive into each of the presentations given by localRead… Read more »

Washington Post Highlights Government’s Ability to Reach More People using GovDelivery

For government communicators and IT professionals, driving traffic to the website is one clear metric that can be tracked and analyzed over time as a measure of success. And, with Google Analytics and similar tools, you can point to increased Web traffic as part of your success as an IT professional or communicator. But inRead… Read more »

Don’t Leave the Subject Line Until the Last Minute

Some people may view email as the least creative form of marketing, but the fact is, it rules as one of the most cost-effective and efficient ways to get your message out. You may spend hours or days crafting the core content of your message, with the subject line left as an afterthought. However, manyRead… Read more »

10 Ingredients Missing in Federal Government Innovation

By Steve Ressler, Founder of GovLoop Innovation is the hot buzzword. From local government innovation officers to a deputy CTO in charge of innovation, governments are more and more focused on innovation. But how do you really make innovation happen in government? What are the missing ingredients? I thought I’d take a stab at anRead… Read more »