Before social media, when transparency was considerably less in vogue, aquiring new customers and serving the needs of loyal already existing customers was not an easy feat and there certainly were not many options for conquering this feat. In order to aid this process, marketers formulated methods such as segementation, and even sub-segmentation to narrowRead… Read more »
Imagine, if you will, the packaging on a gallon of Tropicana orange juice. Now…what did you imagine? A ripe orange with droplets of water? And a straw? Most likely is my guess. As you may know, in January of this year, Tropicana had its run in with the scenario Coke faced back in the ’80sRead… Read more »
This morning on the Federal Web 2.0 Virtual Webinar – The Rise of NOAA’s Goverati – different aspects and benefits of social networking were considered. At one point, the notion of “collective output” or “combined input” was mentioned. I did a little research on “collective intelligence” and found some sources on the subject including “TheRead… Read more »
6,000 companies join Twitter each day, so surely someone must see the value. What are some of the benefits Twitter can offer your organization? A Little Humanizing Goes a Long Way Huge organizations, public and private, public servants, etc are often viewed as monoliths. While this can be good in that it portrays strength andRead… Read more »
NOTE: This post is part of a series entitled Measuring Gov 2.0, But First Web 1.0 Analysis. You may also be interested in the first study in which I highlighted website measurement by the Brookings Institution. In 1999, the US government selected the American Customer Satisfaction Index (ACSI), which is produced by the University ofRead… Read more »
I was reading Kelly’s post from the ALI Social Media for Government conference where she stated that this year the vibe was a little tough as people discussed the struggles getting gov’t to use social media. Which gets me to my question: How Long will it Take for Gov 2.0 to Go Mainstream? If theRead… Read more »
Allen Shepard of GovLoop asked me today “why do you think Twitter is taking off?” Here are the ideas that first come to mind. Speaking on behalf of individuals: 1. I am unique. From the clothes I wear, to the social circles I fit in with, to the company I work for, to the waysRead… Read more »
During a social networking session between presentations at the ALI Social Media for Government Conference, participants were asked what issues they were having related to Web 2.0/social media. Here’s their list: 1. Convincing senior management (cited at least three times) 2. Finding resources (human and financial) 3. Overcoming fear 4. Achieving balance with digital andRead… Read more »
With the speed that technology swoops in, takes ground, and starts to proliferate, many often are very familiar with the in-s and out-s of the latest and greatest, tout the technology to no end, but for the life of them, have no idea where it came from. This is true for me. And since IRead… Read more »
The latest GovLoop survey was How Do You Consumer Your News: 12.7% Print News 54.0% Visit Web Sites 30.2% RSS Reader 3.2% Aggregators (Digg/GovZine) 0% Podcasts I find the results pretty interesting. For example, I read a lot of stories about the value and importance of aggregators but at the same time only 3.2% ofRead… Read more »