Analytics

Social sentiment matters!

Social sentiment matters — customer opinions, attitudes, and emotions — rants and raves that affect corporate reputation, provide valuable market and brand insights, and help you understand and engage with customers. Yet there are too many low-grade tools out there. Sentiment analysis done right is about much, much more than simply scoring tweets and reviews…. Read more »

Big Data Showcase: Establishing the Infrastructure

After learning about the great uses and potential of Big Data in government and hearing about the leading analytics solutions turning that data into intelligence at Carahsoft’s Government Big Data Forum, industry leaders presented a panel on the infrastructure that makes all of this possible. Storing, accessing, and working with massive amounts of complex data… Read more »

SAS Government Leadership Summit – June 12 in DC

SAS Government Leadership Summit June 12, 2012 at 8:00 AM – 4:00 PM Newseum, Washington, DC Registration is required through http://go.sas.com/k42p97. The SAS Government Leadership Summit (#SASgov) is targeted at mid-tier to executive level decision makers in Government. This year’s theme is “Analytics on Point: Sharpen the focus on brighter possibilities.” Keynote: Dr. Michael Mandelbaum,… Read more »

Analytics

“If you don’t measure it, you can’t improve it.” On of the first-order axioms of management, and a mantra of spreadsheet jockeys everywhere. Benchmarking. Balanced Scorecard. SEO. What do they have in common – they are indirect measures of effectiveness. For an artist, which is more important – the tack hammer or the paint brush?… Read more »

Personal Analytics? Can Tech Save the [work] Day?

“We are entering an era of personal analytics where we can take control of our own data, display it in a dashboard, and use it to inform better life decisions, according to Martin Blinder, founder and CEO of Tictrac, speaking at Intelligence Squared’s If Conference.” Tictrac is in beta, and from what I can tell,… Read more »

Sunlight Foundation: Tools for Transparency: URL Builder for Google Analytics

The Google Analytics URL Builder is a simple tool that helps you track traffic statistics for specific campaign related links. The tool works by adding parameters to a link from a page on your site that you then track using Google Analytics. When running an advertising or social media campaign, this is incredibly handy for… Read more »