3 Web Analytics Myths and Misconceptions
For starters, keep in mind that your homepage should be well branded and easily navigable, but it’s infrequently the first page visitors are landing on.
Analytics
Overcoming America’s Opioid Crisis With Data Analytics
GovLoop recently spoke with experts from AlphaSix Corporation about analytics’ power to combat problems like America’s raging opioid crisis.
Big Data Comes With Big Promises, Untapped Potential
Governments of all sizes have created data and analytics departments to assess what they have, coordinate communication between agencies and report stories that the numbers show.
Adopting a Data-Driven Mindset in Government
Governments can deliver new, better and more effective services to citizens by adopting a data-driven strategy that enables real-time insight and analytics.
North Carolina Takes an Enterprise Approach to Decision-Making
John Correllus, Deputy State Chief Information Officer and Chief Data Officer, shares how the state is embracing analytics to boost effectiveness and efficiency.
Approaching Short-Term Rental Regulation With Data
The regulation of short term rentals, as well as other industries that have arisen out of the sharing economy, has presented a unique challenge to cities across the globe.
How GIS Can Modernize Disease Surveillance
Disease surveillance has long been important to preserving the health of people around the world, deterring outbreaks by monitoring the spread of disease and reacting as efficiently as possible. But what if the reaction could occur before the disease spreads at all? Geographic Information Systems (GIS) might be the key.
How To Capture Web Page Metrics using Google Campaign URL Builder
Google Campaign URL Builder is a free, online resource used to track web page metrics. The data is stored in your Google Analytics account.
How To Create a More ‘Livable,’ Intelligent City
City leaders, who want to sharpen their cities’ competitive edge, face the dilemma between driving growth and creating a livable urban environment that attracts and retains citizens and businesses.
Politics Are Getting in the Way of Your Digital Analytics
Moving beyond satisfaction benchmarks to improve customer experience.
