Communications

All Spun Out

Once upon a time, in the grand heyday of advertising, marketing, and communications, all you had to do was find your slogan, develop your logo, and repeat the message as often as possible. Smoking makes you cool. And then two things happened: First, too many marketers spent too much time lying and undermined their ownRead… Read more »

Guide to Social Media Posting

Nice guide to social media posting – written for non-profits but I think fits gov’t as well. General agree although a couple tips I don’t necessarily agree with (like post every other day on FB) (download original at http://topnonprofits.com/posting-guide/)

Submit a Resume or Get Engaged

I’m surrounded by young people this week. Many of them are holding temporary assignments while they either figure out what they want to do or get a phone call with the right job offer. They’re in USAJobs, applying for jobs, and they are busy comparing and submitting their resumes. “I’m getting good feedback about myRead… Read more »

YouTube Video Length-Research States Shorter is Better

From Marketing Charts.Com (Source below) “While 33% of the most-engaging YouTube campaigns run under 30 seconds, only 11% of campaigns by volume run that length, per findings from a Yesmail Interactive study[download page] released in June 2012. And although YouTube campaigns rose sharply over the 3-month study period – by about 38% to 80 acrossRead… Read more »

Storm’s Impact On Amazon Data Center Renews Cloud Concerns

This post was originally published in AOL Gov. To read the entire article by Wyatt Kash, click here. Federal agencies and regional data center operators, including one operated by Amazon Web Services, are still taking stock of the impact of widespread power outages that began Friday night and continue to leave large swaths of greaterRead… Read more »

Guerilla Renewal

The other day I took down a notice from the communication board, took it back to my desk, and made some alterations with my Sharpie. I got the idea from Austin Kleon’s book Steal Like an Artist (which references his previous work Newspaper Blackout in which Austin uses a sharpie to black out newsprint toRead… Read more »