What happened to November?

April may well be the cruellest month, but for me November was the busiest – and the illest (as in, I’ve been poorly. I’m not starting to talk “street”, you’ll be pleased to know*) as well. Kind of Digital seems to have had time to get settled in now, and we’ve so much work onRead… Read more »

Are engaged and loyal audiences realistic goals for social media?

Http://LeonardSipes.Com Well that sounds like a silly question. But it goes to the heart of what social media really is. It’s causing many to drop out of social media efforts. I read articles from the best and brightest in social media and I’m constantly being told that I need a loyal audience of engaged fansRead… Read more »