We all know how powerful networking can be when we’re on the hunt for a job – but what we don’t often talk about is how important it is to network within your organization while you’re happily employed. If you’re looking for a promotion, a pay raise, or to avoid being downsized, you can’t justRead… Read more »
Everybody’s got a LinkedIn profile, a Twitter feed, and a Facebook page. But few are making the most of these tools to enhance their professional value. Here are 5 things you can do right now to better promote yourself. They don’t cost any money. Why not do them all, right now? 1. Profile photo. I’ve beenRead… Read more »
You think your reputation is excellent. After all: Your recruitment video is top-notch. Your “brand ambassadors” are the best on campus. Your marketing materials are beyond compare. But your news coverage is kind of…pesky. Employees “talking trash,” who never took their case to you before “spilling it.” Consider these examples: The U.S. Customs and BorderRead… Read more »
A few months ago I did a brave thing (for me) and finally registered to vote as a Libertarian. It was a tough thing to do. For one thing Libertarians have a sort of crappy brand. For another they’re a little weird. Thirdly they’re not mainstream, and so they influence rather than win elections. ButRead… Read more »
Packaging. Why do government communicators, marketers and brand strategists do it? To find out, take a look at a gift wrap site. Honest. The parallels between wrapping a gift and packaging a person are striking. A friend at work gave me a wry smile and said maybe he’d let me package him sometime. I reckoned that heRead… Read more »
Runway models sell products. But don’t confuse them with the brand. Because the heart of who you are – your image, to other people – is more boring, a series of decisions: Who is picked to run a company, an agency, a school. How ordinary people treat one another within the organization. What kindRead… Read more »
I’ve been participating in a young professional women’s group. Recently we discussed and worked through Lois Frankel’s Nice Girls ^Still Don’t Get The Corner Office. Frankel’s book offers an assessment to help identify areas the reader self-identifies as performing well and areas the reader self-identifies as needing improvement. One common area improvement amongst the groupRead… Read more »
This post originally appeared on my blog, Social Media Strategery. College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Those lucky enough to be taking a PR class shouldRead… Read more »
Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, andRead… Read more »
The Third Phase Of Social Marketing Is Upon Us: 5 Steps To Get Ahead BY BRANDON EVANS Brandon Evans is the CEO and founder of Crowdtap, writes about the Third Phase of Social Marketing in the November 19, 2012 issue of Fast Company magazine. It’s not about listening to customers, or even communicating with them.Read… Read more »