Tools and Techniques for Engaging People Where They Are
In this video interview, Granicus’ John Boerstler explains how agencies can modernize their communications to better reach constituents.
Posts Tagged: journey map
The CX-EX Connection
Government agencies know that providing good customer experience is central to their mission, but much of what creates a positive experience takes place behind the scenes: It’s how happy public-sector employees are at their jobs.
Journey Maps: Tracing Real-world CX
Journey maps track a typical consumer experience with a product or service. They’re complex, require careful planning — and can be an invaluable tool for agencies looking to improve their customer engagement.
The Future Is Customer-Centered
There was a time when government paid little attention to how consumers interacted with it, and the Department of Veterans Affairs was no different. But today, the VA is at the forefront of changing that. The VA’s deputy chief veterans experience officer explains both her vision and the obstacles ahead.