Posts Tagged: newspapers

Local Newspapers Equals Local News to Most People. Work With Them

It’s tempting to fall in love with the internet and all the ways we can get our message out without relying on local news. Be wary of that temptation. Local news outlets, especially newspapers, still hold a powerful attraction to the people in our communities. And reporters, although fewer in number and more overworked than… Read more »

Public notices: the case for radical reform

Local authorities in the UK spend up to £67.85m every year publishing public notices in local newspapers.The individual cost of publishing a notice can reach over £20 per column cm in some publications, upwards of three times the cost for other adverts. This is resulting in a weighty burden on councils. Local authorities are crying… Read more »

Two Solutions for Journalism’s Most Pressing Digital Problems

Http://leonardSipes.Com “Truth is mighty and will prevail. There is nothing the matter with this, except that it ain’t so.” Mark Twain I apologize for the audacity of suggesting that I know how to fix the media’s digital problems. I have been associated with state and national media for over 30 years and I want to… Read more »

What if we were really good at social media?

Http://leonardSipes.Com I recently wrote Newspapers and the internet; the lessons we share. The first article was based on The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School which may be the most insightful social media document of all time. The essence is the media’s attempt to… Read more »

Newspapers and the internet; the lessons we share

Http://leonardSipes.Com The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School may be the most insightful social media document of all time. The essence is the media’s attempt to master internet and social media based strategies “and” turn a profit at the same time. But the lessons… Read more »

Are you a new media player or traditional media wonk?

If you are performing tradition news distribution and out reach are you missing the mark on current media trends and reaching your target audiences for more effective results. Are you reaching your public facing audiences? Is sending out a traditional press release your only distribtution strategy? Read more on some of current trends I copied… Read more »

Media 2.0 Must Follow Fed 2.0

Earlier today, Steve (@govloop), tweeted that he’s a late early adopter, which makes him a government innovator. Heritage media works the same way, often adapting to trends just as they change. I know, because I worked in small and mid-size news orgs for seven years, as an editor and reporter. I started a work-related blog… Read more »