Posts Tagged: rebranding

Why Feds Don’t Need Rebranding — Part III

Some argue that when it comes to polishing its public image, Feds should follow the rebranding examples of Corporate America. But Federal Government does not need to spend multiple millions of dollars — in our case with taxpayer money, whether real or perceived — to improve its public standing. Unlike the corporate world, we are… Read more »

Why Feds Don’t Need Rebranding – Part II

It’s true that negative public perceptions of Feds are more commonplace today than during prior years and decades — as discussed in Part I of my post on this topic. Therefore, some have suggested the solution is a wholescale rebranding of the Federal workforce, which appears to be a popular idea in theory. But to… Read more »

Why Feds Don’t Need Rebranding – Part I

Does the Federal Government need to rebrand itself, as some have recently suggested, due to low public approval, politically-charged rhetoric, and negative stereotypes of Federal employees? I think not. Rather, I stipulate that: 1) Rebranding Feds is unnecessary and inadvisable at this time, and 2) There is no real “crisis” for Feds that warrants a… Read more »