Posts Tagged: taxpayer

Why Feds Don’t Need Rebranding — Part III

Some argue that when it comes to polishing its public image, Feds should follow the rebranding examples of Corporate America. But Federal Government does not need to spend multiple millions of dollars — in our case with taxpayer money, whether real or perceived — to improve its public standing. Unlike the corporate world, we are… Read more »

Q&A: Robert Derby of Sage Communications Discusses Why Agencies Like GSA Need Targeted Marketing to Save Taxpayer Dollars

As government agencies are continually under the microscope when it comes to the most effective use of taxpayer dollars, it is critical to make sure that all marketing efforts are targeted and offer the most ROI. The editorial team of FedConnects recently connected with Robert Derby, Senior Vice President, Branding and Marketing Communications at Sage… Read more »

Why Feds Don’t Need Rebranding – Part I

Does the Federal Government need to rebrand itself, as some have recently suggested, due to low public approval, politically-charged rhetoric, and negative stereotypes of Federal employees? I think not. Rather, I stipulate that: 1) Rebranding Feds is unnecessary and inadvisable at this time, and 2) There is no real “crisis” for Feds that warrants a… Read more »

Debt Ceiling Strategy: Use ECM to Trim Your Agency

Agencies that implement an Enterprise Content Management (ECM) system are typically losers-but in a good way! The whole reason to implement an ECM system is to lose the waste while gaining efficiency. Below are five things you can kiss goodbye when your ECM system comes online: Wasting Time: How much time does your current process… Read more »