Posts Tagged: socialmedia

Professional Use of Social Media: Two Different Approaches (Part 1)

Professional use of social media in the workplace is arguably one of the last taboo in public sector. Public Sector Organizations (PSOs) more than any other have a need, real or perceived, to control the message. Having dozens, hundreds, or even thousands of employees Tweeting away on behalf of the organization is no one’s ideaRead… Read more »

Do You Really Want User Feedback? Part 3

In this series of posts about feedback so far I have been talking about some external digital services. What about internal services? Surely you want some feedback on those as well? What kind of internal digital services could be relevant? Well, intranets jump to mind. So does your intranet allow colleagues to leave feedback onRead… Read more »

The Real Measure of Social Media Success: Going Beyond Likes and Retweets

If you have been involved in anything with a social media component this past year, then you have no doubt heard people talking about social media metrics, ROI, ROE, etc. These are basically different measures that people are using to define success, or failure, in the use of social media channels. Not too long ago,Read… Read more »

Good Engagement? Bad Engagement? Time to Check Your Cholesterol!

My post on engagement from a few weeks ago, The Myth of Social Media Engagement in the Public Service, generated a healthy debate on the nature and inherent value of engagement in the public sector. Some interpreted my post as saying that I held little or no value in engagement for the public sector. ThisRead… Read more »

Is Good Content Still Enough to Stand Out on Social Media?

Content is king! This has become the mantra of social media, especially bloggers. As long as you have good content, they will come. Saying otherwise is blasphemy, heresy! And yet, a brave few souls are daring to challenge this. They whisper in dark corners that there is a new king in town. The king isRead… Read more »

The 5 Biggest Challenges of Doing Social Media in the Public Sector

The case for the presence of the public sector on social media no longer needs to be made. Social media is where the public is, so social media is where public sector organizations (PSOs) need to be if they are serious about service to the public. This doesn’t mean it’s all smooth sailing for theRead… Read more »

Beta Test Live For TwitterSifter

Readers of this blog may find this beta product interesting: Use this application to get free estimates from the complete history of Twitter. ABOUT TWITTERSIFTER The application provides search and retrieve access to every Twitter tweet in history. Powered by, users can submit Twitter-certified “Gnip Historical Power Track” estimate requests using aRead… Read more »

Finding the Soul in Social

The heart of every social media campaign is its content. Increasingly, audiences are tuning out what doesn’t ring true to them or strike a personal chord. Key resonators for people—writing style , entertainment value, and emotional connection—are crucial to every aspect of online material. At one of last week’s Social Media workshops that ran throughoutRead… Read more »