I had the pleasure of chatting with Amita Paul, CEO of ObjectiveMarketer. She started the company in August of 2009 and has focused on delivering a solid tool for Enterprise users. While the company has focused on the tool first, and not marketing and sales, they have been able to work with customers like Answers.comRead… Read more »
Through the opening posts in this series we have explored concepts like The Social Organization, Social Units, Social Customers. While useful, so what? My belief is that 75-80% of what organizations are trying to do with social media is common. Yes, common. 80% of the strategies, the tactics, and clearly the tools, used by theRead… Read more »
I have worked to establish a new Social Business Practice at Swimfish while concurrently working as the company’s CTO and SVP of Engineering. Doing a great job on both has been a challenge, a challenge resulting in a non-start of the new practice. After a lot of thought I have decided to dive in andRead… Read more »
With the World Cup now at an end I wanted to learn more about the efforts, with regards to social organizational processes, of the United States in this area of the world. With this in mind I reached out to the US Embassy in Pretoria to ask a few questions. They were kind enough toRead… Read more »
In the first of what could become and ongoing discussion series I join Leila Sadeghi, Ph.D., to discuss a recent Harris Interactive poll. Leila Sadeghi, Ph.D., is an Assistant Professor with the Center for Executive Leadership in Government at Rutgers, The State University of New Jersey. This first post has been interesting, a joint writingRead… Read more »
The Social Customer has been discussed in great detail across countless blogs and web sites. In my opinion, no one has done a better job of providing a more complete definition than that provided by Jacob Morgan’s Chess Media Group, with Attensity, at the end of June, 2010. With Jacob’s permission I am including hisRead… Read more »
Need something interesting to read? The United States Department of State publicly released its Social Media Usage policy today and it is worth taking time to check out as it will provide insights for other organizations looking to understand what needs to be in their policies. While there are dozens of great details in theRead… Read more »
Transparency sounds like a great goal, a key attribute that people point to when they discuss the benefits of social media and nearly every social+ framework. Why wouldn’t transparency make sense, the concept makes us think of pulling aside the curtain (picture the Wizard of Oz), eliminating hidden deals, hidden agendas, working purely for theRead… Read more »
You have probably heard about the Fast Company Influence Project. As Fast Company states: “Influence is not only about having the most friends or followers. Real influence is about being able to affect the behavior of those you interact with, to get others in your social network to act on a suggestion or recommendation. WhenRead… Read more »
As we continue to explore The Social Ecosystem it is time we discuss The Social Unit. The Social Unit is the smallest part and represents both people as well as teams. The Social Unit is never the strategic visionary but is responsible for executing the strategies defined by The Social Organization. The two primary attributesRead… Read more »