We have explored the attributes of The Social Organization earlier in this series and I now wanted to take a moment to give guidance for any Social Organization on how they are expected to behave, their rules of the social networking road. All accounts on all channels must identify their relationship to the Social Organization.Read… Read more »
I have had several great conversations this week. One that I wanted to share with you was a discussion I had with Alex Reed, an Independent candidate who is running for the Maine House of Representatives (District 99). We spent our time discussing how to bring collaboration and communication strategies and tools to the localRead… Read more »
I have put together a survey to determine how citizens feel about the efforts of their local and federal governments.The focus is on Government 2.0 communication and collaboration and can be found here: http://om.ly/pfXV In order to gain as large a set of responses as possible, on as global a scale as possible, I amRead… Read more »
Rules…. Guidelines…. It does not matter if you are in the 38% of companies blocking social media (in the United States), are leaving social media access wide open, or are looking to strategically leverage The Social Ecosystem. Guidelines about what is, and is not, acceptable, are critical to the success of your Social Organization. ThereRead… Read more »
This is not another analysis of the Old Spice Guy campaign. At this point, if you haven’t formed your own opinion you’re not interested and you will not be swayed by my thinking on the topic. The point of this post is that I have seen more discussion about what class of marketing/pr/CRM/advertising/you-name-it that thisRead… Read more »
How many of us still think of IBM as that group of old-school business types that just don’t know how to keep up with the pace of business? I mean, come on, they still talk about things like mainframes, how much can they really understand? IBM invited me in for a briefing last week toRead… Read more »
Last November I built a short series to help organizations with their 2010 Social Media Plan. The series was well received and I think we all learned a lot in the process of writing and commenting back and forth. Sometimes, however, it really helps to boil things down to a simple checklist, keeping it simpleRead… Read more »
Last week I met with Laura Madison, a criminologist in Canada, about her research. Laura is researching how police departments across Canada, the UK, and the US are leveraging Twitter as part of their jobs. This research should act as a baseline to help police departments across these regions understand what is working, and whatRead… Read more »
In order to do a good job, achieving true success over a long time, you must always start with a clear understanding of your goals. Yes, I will continue saying that until everyone I talk to repeats “start with the goal in mind”. Please repeat after me…. Start with the goal in mind. Jess Weiss,Read… Read more »
Microsoft Research came out with some very interesting research looking specifically at the act of retweeting on Twitter. If you’d like to read the full paper it is available for download in PDF format. Note that the following Twitter pros were behind the research: Danah Boyd, Microsoft Research, @zephoria Scott Golder, Cornell / Microsoft Research,Read… Read more »