On Today’s DorobekINSIDER Stretch goals — you might be able to guess what they are, but do they work? Click here for the full story. Government needs a reboot. That’s what Mario Morino says. He is one of the keynotes at GovLoop’s Next Generation of Government Training Summit coming up next month, and we’ll talkRead… Read more »
A very short post to share some good news. On Wednesday the council started tweeting the Councils Cabinet meeting for the first time – which I’m sure you’ll agree is a great step forward and one which was well received. @DevonCC Delighted to hear John Hart welcoming Tweeting of Devon County Council meetings. It’s theRead… Read more »
Last week’s NAGC Communications School provided a wealth of professional development and networking opportunities for its attendees, and we’ll devote several upcoming blog posts to some of the lessons learned, case studies and tips for improving communications in the coming weeks. One popular session in 2011 was “30 Great Ideas in 30 Minutes,” which featuredRead… Read more »
Stretch goals — are they a motivator or a de-motivator? Stretch goals are the often employed tactic of giving your employees a goal that is just out of their reach. The idea is motivate them to work harder. But does that work? Daniel Markovitz is the President of TimeBack Management and the author of ARead… Read more »
As government agencies are continually under the microscope when it comes to the most effective use of taxpayer dollars, it is critical to make sure that all marketing efforts are targeted and offer the most ROI. The editorial team of FedConnects recently connected with Robert Derby, Senior Vice President, Branding and Marketing Communications at SageRead… Read more »
I would go so far as to say live tweeting a speech is the most stressful thing you can do on twitter. We regularly do it from accounts I manage, and I think we now have it down to a fine art. Here are my top 5 tips…. Get a copy of the speech inRead… Read more »
This Monday and Tuesday I was at the Personal Democracy Forum in NYC – leading conference on convergence of technology and politics/government/non-profit. 700+ folks in the non-profit, political, and government realm. I learned a ton and met lots of interesting people. Here are 5 nuggets that I gleamed from the 2 days: 1) 1/3 ofRead… Read more »
I spend a fair bit of time talking to local councils and the like about taking a strategic approach to digital stuff, although usually it is mostly around engagement, and a bit of communications. It’s important – simply to know what you want to achieve and why. As soon as you have those things figureRead… Read more »
All the best films have a challenge at their heart. In Dunkirk, its Johnny Mills as a British corporal steering his men to safety. In Pulp Fiction, its Samuel L. Jackson and John Travolta getting away with accidentally shooting Marvin in the face. One if the biggest challenges facing press offices and communications teams isRead… Read more »
The UK Cabinet Office recently released Social Media Guidance for civil servants. The guidance goes far beyond the level and sophistication of material I’ve seen from many other jurisdictions, offering support and useful advice, not just rules and warnings. It also provides advice to CTOs and CIOs on how to oversome some of the technicalRead… Read more »