Communications

Why Feds Don’t Need Rebranding – Part I

Does the Federal Government need to rebrand itself, as some have recently suggested, due to low public approval, politically-charged rhetoric, and negative stereotypes of Federal employees? I think not. Rather, I stipulate that: 1) Rebranding Feds is unnecessary and inadvisable at this time, and 2) There is no real “crisis” for Feds that warrants aRead… Read more »

PowerPoint Debate Continues

He is a financial manager, whose his job typically means supervising other salespeople and involves extensive use of presenting materials to people. He says, “As a manager or employer, I want people who are good at PowerPoints. It’s an essential skill. What do you think?” The above quote is from a colleague on Gov Loop.Read… Read more »

Stephen Colbert: Political pundit… And seasoned marketing/branding professional?

As of late, I’ve become a huge fan of The Colbert Report. I am interested in politics and media, which are Stephen Colberts biggest targets for satire, and he does a great job at making both look absurd. The right-wing political pundit’s show is full of memorable quotes, such as “Democrats lead in all theRead… Read more »

Customer Service For All

Organizations get feedback from a number of sources – email, social media, word of mouth, even from other employees. There is a strong tenancy to jump into action when a complaint is registered – all in the name of customer service. The urgency and energy spent to respond is almost obsessive in nature – weRead… Read more »

How one feds is making inroads on nuclear proliferation and is big data a fad or something more?

On today’s DorobekINSIDER We often talk about the challenges of government work — and one of the real challenges is measuring results. Today, we’re going to introduce you to somebody who works on one of the most challenging issues — nuclear proliferation. That work has made her a finalist for the Service to America MedalsRead… Read more »

Confusion Surrounding Social Media Monitoring

Here are some verbatim responses I often get when asking clients the following question: “Have you ever monitored social media while at work?” “social media monitoring is not our responsibility, it’s done by the [comms/web/IT] people]” “we have a social media monitoring tool gathering info for us” “we already do media monitoring” “our [branch/department/organization] doesn’tRead… Read more »

Big data is great — BUT only when the information is accurate

Big Data — it’s the latest buzz word making its way across government. “Trends emerge and they get labeled. Provider flock to the new label, align themselves and say, ‘look we’ve always been doing this,’” says Paul Wohlleben the President of Wohlleben consulting and a former federal CIO. But what really is Big Data? WohllebenRead… Read more »

New research: Nearly 15 Percent of Work Email Is Gossip

New research: Nearly 15 Percent of Work Email Is Gossip When leaders “embargo” or “close hold” information about upcoming changes, I try to explain the conversations are already happening. The question is—do you want to be a participant? Here are data that show “negative” gossip, characterized through a Natural Language Text Processing analysis, was inRead… Read more »