The future of social media

In October, GovDelivery hosted a social media conference in Washington, D.C. with nearly 300 attendees, from local government workers to Federal employees and government contractors. At the heart of the event was a Facebook foundation: David Kirkpatrick, author of “The Facebook Effect,” delivered an engaging keynote presentation, and Adam Conner, Associate Manager of Public PolicyRead… Read more »

Segmenting Audiences for Social Media Engagement

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience). Unfortunately, for most government organizations, a comprehensive market segmentation study is rarely a top priority. As aRead… Read more »

The White House App

For people interested in President Barack Obama’s activities, the White House developed an app to give users the latest news and stories from the Obama Administration. The White House app provides users with blog posts and news along with live video streaming of White House events with President Obama. The White House app is availableRead… Read more »

Five Stories Is A Culture

Because that is all people need to get and hold an idea. Some need more, and that’s to elevate themselves. After reaching enough, most replace one story when they acquire another. Culture is a way to filter data, to make everyday chaos meaningful. Looking to improve your blog? Our next presentation is BlogLab – ImproveRead… Read more »

Utilize Lean Principles To Improve Government

As a certified yellow belt in Six Sigma, I believe that Six Sigma methods can have a positive impact on improving government. However, Six Sigma with its heavy emphasis on statistical analysis is not the best fit for measuring and improving government performance. A better fit for government is to utilize the concept of Lean.Read… Read more »

California Demographic Profiles

The California State Library just launched a new online resource, – California Demographic Profiles: By Library Jurisdiction and County. It is a great tool to help facilitate a greater understanding of how California’s changing demographics can be used to inform decisions and services. Take a look!

Lax Policies Keep Cyber Security Issues at Forefront

Originally Authored by Prem Iyer Posted to GovWinand Iron Bow TechSourceblogs In an earlier post, Preparing for the Fight, I discussed that most agencies are ill-prepared when it comes to protecting their assets against the latest cyber threats. This point was validated last month when the Government Accountability Office (GAO), as part of the FederalRead… Read more »