Posts Tagged: Facebook

How Social are Spanish-language Government Facebook Pages?

Blog series originally posted at DK Web Consulting. Introduction With traditional marketing taking a backseat to digital for many companies, the way government communicates with the public is shifting too. Government agencies are taking cues from the private sector and turning to social media to reach the public. In this report, we review in detailRead… Read more »

Let’s Give Them Something To Talk About – Role of Social Media Going Forward? #connectedgov

Twitter, facebook, instagram, googleplus — all these tools and more have been around for a few years. But many government agencies are still slow to see their value. We’re not saying there aren’t real pockets of innovation. But on the whole government is slow. Why is that? The Partnership for Public Service and Booz AllenRead… Read more »

Abandoning Facebook

This is a repost from GovDelivery’s Reach the Public blog, originally posted 11/14/12. Yesterday, ReadWriteWeb posted an article detailing why Dallas Mavericks owner and tech billionaire, Mark Cuban, is taking his social media engagement elsewhere, effectively abandoning Facebook as the Dallas Mavericks’ primary social media tool for connecting with fans. Why? The short version: “He’sRead… Read more »

Stop Being an Unpaid Part of Facebook Ad Campaigns

Blog originally posted at Social Media Spanish. Recently I have seen more and more discussion about people feeling very uncomfortable with Facebook using their name and image on social ads. I wrote about this last year on the dangers of showing up on Pepto Bismol’s next ad for a chimichanga antidote. People online are becomingRead… Read more »

Social Media: Will the Bubble Burst?

Conventional wisdom among many stock market analysts used to be that highly successful social media companies such as Facebook, Groupon and others would fare well in the U.S. stock market. Yet, surprisingly, just the opposite has occurred in many instances invovling the largest and most successful social media sites. Some social media outfits have seenRead… Read more »

Facebook & Free Speech: Gov Workers Fired for Clicking “Like”

While most users of Facebook and similar social media sites may assume that all online activity is protected free speech, this might not always be the case — including for public sector employees. One recent judicial ruling, which has set off alarm bells among online free speech advocates, should cause govies to take notice sinceRead… Read more »

What the Facebook ruling from the Advertising Standards Board (that comments are ads) means for agencies

There’s been a lot of commentary this week in the media around the decision by the Australian Advertising Board (ASB) to rule that the comments of fans published on an brand’s Facebook page are actually advertisements and must comply with industry self-regulation and consumer protection laws. In face the ruling states that Facebook, and otherRead… Read more »