Posts Tagged: Forrester

8 Reasons Customer Service = Success For You and Your Agency

In your mind, good citizen engagement might not be that important. Sure, your agency tweets and engages occasionally online, but its not a focus or a priority. After all, it can’t really affect anything that you’re doing┬áthat much, right? Wrong. According to new data from Forrester Research, bad citizen engagement and poor customer service from… Read more »

Measuring Gov 2.0…But First, Web 1.0 Analysis

In delivering workshops on Web 2.0 for government agencies and other key stakeholders, I ask audiences to imagine themselves walking up to a dazzling storefront. I ask them to envision peering through clear panes of glass to marvel at the merchandise – watches and widgets and watchamacallits galore. They turn their attention to the door,… Read more »