In football, the distance the kicker kicks the ball is irrelevant if he doesn’t aim for the field goal. The same goes for an email campaign. Establishing solid goals and developing a testing strategy comprise a winning game plan for an email campaign.
Posts Tagged: Goals
Now that the dust has settled a bit and everyone is back to work, my inbox and social media timelines are suddenly full of quotes and tips on how to stick to my latest batch of New Year’s resolutions. Quick confession … I was too busy being “inspired” to actually sit down and make any… Read more »
I know some people despise New Years Resolutions, but I’m a huge fan of setting yourself up for the year ahead. I’ll be the first to admit that I’ve only had middling success with my resolutions in the past, but over time I’ve noticed a pattern in the ones that have succeeded. It goes somethingRead… Read more »
Hello! Let me be the first (or more likely, the 181st) person to welcome you to a new year! Let’s just all agree that 2015 is going to be a good one despite the crushing disappointment of not having hoverboards like Back to the Future II promised us, okay? As we all get back toRead… Read more »
Originally posted on Salient Federal Solutions The best way to crush personal motivation is to set goals that are too big or unachievable. The result is frustration and little ambition to move on further if (and all too often when) you don’t reach them. A personal life philosophy of mine is to know my limitationsRead… Read more »
What grows in Your People Garden in 2015?
I’ve got a lot of goals. Too many, if you ask my husband – and he’s probably right. I love to shoot for the moon when I set goals, but most of the time I’m trying to launch a dozen rocket ships at once – which is overwhelming, counterproductive, and normally causes all of them toRead… Read more »
It may seem a bit early to start planning for next year, but with the holidays coming on and the end-of-year crush at work already in session I don’t need to tell you the next few weeks will disappear in the blink of an eye. The new year is a traditional blank slate for most people,Read… Read more »
I learned a new phrase this week: “time confetti.” It’s a phrase that Brigid Schulte, author of Overwhelmed: Work, Love, And Play When No One Has The Time uses to describe the harried mishmash of time in modern life. Our days are sliced to ribbons by hordes of overlapping responsibilities, our constant connectivity to workRead… Read more »
I grew up on a farm, so to me, fall means harvest: fruit stands filled to brimming, trucks piled high with ears of corn, hop kilns wafting delicious aromas for miles. Harvest season is busy, but it’s also a good time to take stock of what this year’s efforts have brought so far. Which cropRead… Read more »