Posts Tagged: hispanic

Celebrating Hispanic Heritage Month through History, Numbers and Public Service

Did you know that we are in the midst of Hispanic Heritage Month? In 1968, President Lyndon Johnson established an annual week-long celebration of the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean. In 1988, President Ronald Reagan expandedRead… Read more »

How Government Agencies can Use Facebook to Connect with Spanish-Speakers in the U.S. – Part 1

US Latinos, 50.5 million and growing rapidly, use the Internet, social media, and mobile at greater rates than the overall US population and are very enthusiastic about using online tools to receive government information. According to The Interactive Advertising Bureau (IAB), 30 million Latinos were online in 2010, representing 59.5% of the total Hispanic populationRead… Read more »

GSA’s Laura Godfrey, Manager of, to Speak at June 9th Reaching Latinos Online Event

We are excited to have Laura Godfrey, Manager of, joining us at out next Reaching Latinos Online event on June 9th at 6pm. Laura will discuss GobiernoUSA’s efforts to make the site more mobile-friendly. Among the issues she will address are: How Hispanics are using the mobile Internet Which segments of the Hispanic populationRead… Read more »

Reaching Out to Hispanics: What Government Agencies Need to Know

Rock Creek Strategic Marketing co-founder and principal Scott Johnson recently had a conversation with Carla Briceño of Bixal about what government agencies need to know when it comes to reaching out to Hispanic audiences. The blog post below is an overview of their discussion. People of the Internet, take note: The Hispanic online audience isRead… Read more »