Originally published at the GenerationShift blog. Per this post from Neil Williams, head of corporate digital channels at the UK central government’s Department for Business, Innovation and Skills (BIS), below is a “Template Twitter Strategy for Government Departments.” It’s a helpful document as it includes a very brief overview of Twitter, offers some objectives andRead… Read more »
This blog entry originally appeared at Reach The Public. One of my first mentors who ran a region of what was then called Ameritech (a baby bell in the midwest), had a saying, “If you value it, measure it.” The larger the organization, the more this holds true. In government, tracking results and sharing resultsRead… Read more »
For a few months now, I’ve been repeating this mantra about how to approach social media projects: mission, tool, metrics, teach. It was even one of the options for the day 1 camp song at Gov’t 2.0 Camp. It came to me while walking home from the Metro one day. I was trying to comeRead… Read more »
Performance management and measurement have taken on a number of different meanings with regard to application in the public sector. In some cases it’s regarded strictly as data reporting and in others it takes on a more qualitative form. It may be useful to start a dialogue on coming up with an actionable, consolidated setRead… Read more »