Posts Tagged: Winning proposals

How to Win Over Opposition and Gain Traction

Overcome opposition and achieve success. Try these 5 tested and tried tips when pitching your idea.

Win Themes Development Techniques

Win themes have three main functions in a pursuit: 1. In the capture phase, win themes are a first step in defining win strategy (and not the other way around). They help create customer messages to position the company; identify competitive advantages; and document the real reasons the company will win. 2. During the proposal,… Read more »