Digital Communications & the Rise of the CMO

CMO. CDO. CXO. Just a few acronyms for the increasingly important job that focuses on customer experience and digital communications. (For now, let’s just stick with CMO: Chief Marketing Officer.) At GovLoop’s Wednesday event, The Citizen & the Government: How They Connect, Brian Paget, Technical Director for Content & Analytics at Adobe, and David Yang, ViceRead… Read more »

The White House: Championing Citizen Engagement Programs

Today, GovLoop hosted an event, The Citizen and the Government – How they Connect. The event was designed to help government employees understand how they can leverage digital tools to engage with citizens. For our final keynote presentation, GovLoop welcomed Dr. Alissa Johnson, the deputy chief information officer (DCIO) for the Office of Administration inRead… Read more »

Should Politicos Weigh In on Management?

The jobs of politically appointed executives leading federal agencies are typically seen as being mostly about policy and politics, not internal management and organizational performance. But is that really the case? And if so, should politicos then stay out of the management realm? Harvard’s Kennedy School recently looked at the issue in their new report,Read… Read more »

8 Reasons Customer Service = Success For You and Your Agency

In your mind, good citizen engagement might not be that important. Sure, your agency tweets and engages occasionally online, but its not a focus or a priority. After all, it can’t really affect anything that you’re doing that much, right? Wrong. According to new data from Forrester Research, bad citizen engagement and poor customer service fromRead… Read more »

GSA Teaches Citizen Engagement

At today’s GovLoop training, The Citizen and the Government – How they Connect, we heard from Martha Dorris, Deputy Associate Administrator, Office of Citizen Services and Innovative Technologies (OCSIT) at the General Services Administration (GSA). She started off by telling us that if we didn’t get anything else from her speech (don’t worry, we did!),Read… Read more »

GovLoop Training: Secure Your Network & Protect Your Agency

It’s a scary digital world out there. A recent GAO study found that cyber attacks on government have increased 782% between 2006 and 2012. With increasing amounts of sensitive data stored in your network or cloud, your agency faces risks that are not to be taken lightly. It’s not all doom and gloom, however. There are stepsRead… Read more »