When thinking about the digital engagement of active social media users, rookies generally alternate between wondering (often enviously or wistfully) “How do they find the time?” and scoffing (often dismissively and disdainfully) “How do they have so much ‘free’ time?” In our overcommitted, busy lives, lack of time is a common lament. Many people areRead… Read more »
By Kelsey Lund, Marketing Communications Specialist, GovDelivery GovDelivery’s digital communications tour is in full swing! Over the last month we’ve visited Oakland, CA and Austin, TX, sparking conversations on the value of technology, outreach, and communications in government, as well as strategies to increase that value. We’ve hosted many innovative, successful speakers, from private sectorRead… Read more »
“Public service must be more than doing a job efficiently and honestly. It must be a complete dedication to the people and to the nation.” – Margaret Chase Smith The past year has been tough for government works, the pay freeze, sequestration and then the dreaded government shutdown, to name just a few. But whatRead… Read more »
Have you watched somewhat helplessly these past few months as your Facebook interactions dropped rapidly? Has the “reach” of your posts dipped as low as you’ve ever seen it, no matter how great your content is? It’s not your fault. It’s Facebook’s fault. And they’re doing it on purpose. Here are just a few recentRead… Read more »
Last Thursday a military judge reprimanded a General in response to the sexual misconduct case making headlines over the last few weeks. No jail time was handed down. Some commented on how it was a slap on the wrist, perpetuating the views held by some, that the military is a male dominated culture of nonRead… Read more »
On GovLoop Insights’ DorobekINSIDER: Just like Ben and Jerry’s 170 different flavors of ice cream, political appointees also come in a variety. You have your political types, your regulators, your implementers and your collaborators. So how can the Office of Personnel match the right political appointee to the right job? Insights in part two ofRead… Read more »
As a new consultant full of enthusiasm and committed to my client, I received my first client task with gusto. I was asked to create a short and to-the-point document. I applied great attention to detail, executed the task with intention, and delivered my draft promptly. I sat across the desk from my supervisor asRead… Read more »
Just like Ben and Jerry’s 170 different flavors of ice cream, political appointees also come in a variety. You have your political types, your regulators, your implementers and your collaborators. So how can the Office of Personnel match the right political appointee to the right job? Paul Lawrence is a partner at Ernst & Young.Read… Read more »
I’ve been giving talks to social media rookies since 2009. The focus of these talks varies depending on the audience, and the details have evolved over time, but there are certain social media engagement principles that I highlight in almost every presentation. These principles are an extension of the ideas I shared in Social MediaRead… Read more »
In B2B and B2C marketing circles, content marketing is a very sexy, very now topic of discussion. In fact, entire conferences are cropping up to celebrate, educate and share techniques to make the most of strategic content marketing. But is government keeping up with the latest best practices of appealing, informative, interesting and sharable content?Read… Read more »