Peter Drucker, hailed by many as “the father of modern management,” saw marketing as “the whole business seen from the customer’s point of view.” It’s a simple definition with a clear focus on a single stakeholder – the customer and his or her point of view. Marketers looking to integrate sustainability into their brands mightRead… Read more »
Earlier today I gave a presentation to the IABC’s Canberra chapter on the use of social media within the Australian Government. The slide deck I used is below, and fairly well carries my point – that government has indeed found its feet in social media, however there’s still uneven ground waiting to trip it upRead… Read more »
According to the so-called “conventional wisdom” in Washington, the current fiscal impasse should end any day now. This is especially true as Thursday’s deadline fast approaches for dodging a disastrous debt default. Moreover, the American people’s anger continues to grow over the government shutdown. But what is considered to be Washington wisdom these days mayRead… Read more »
Today we read an article, INTERVIEW: When a State Doesn’t Realize Its Best, City-Level Assets, in which Pennsylvania Treasurer Rob McCord talked about the impact that the transfer of funding of education from a state to local responsibility would have on his state’s economy. While we might not have totally agreed with his hesitation toRead… Read more »
We’re two weeks into the shutdown, with future budgets that look ugly, uglier, and even uglier. I needed to remind myself why I put up with this. Here’s why.
Sentiment, mood, opinion, and emotion play a central role in social and online media, enterprise feedback, and the range of consumer, business, and public data sources. Together with connection, expressed as influence and advocacy in and across social and business networks, they capture immense business value. “Human Analytics” solutions unlock this value and are theRead… Read more »
Daniel Murdock, former industry professional practice director at Deloitte & Touche LLP, has joined the Securities and Exchange Commission as deputy chief accountant. Murdock succeeds Paul Beswick, who was named chief accountant, and will manage the agency’s accounting group within the Office of the Chief Accountant, the SEC said Friday. The group collaborates with theRead… Read more »
This post was submitted by NCDD member Hina Pendle of New Economy Coalition via our Submit-to-Blog Form. Do you have field news you want to share with the rest of us? Just click here to submit your news post for the NCDD Blog! NCDD members are invited to join the New Economy Coalition’s Hina PendleRead… Read more »
The head of the Naval Sea Systems Command has spoken to Defense News for his first public comments since the Sept. 16 shooting at the Navy Yard that killed 16 people. Vice Adm. William Hilarides spoke to reporter Christopher Cavas for an interview to discuss how he is working to lead the command after theRead… Read more »
Some analysts believe the federal shutdown’s effects on contractors will linger even after the government reopens and resolves the dispute over the debt ceiling, Bloomberg reported Thursday. Kathleen Miller and Danielle Ivory write several federal contractors have experienced late payments, stop-work orders and solicitation cancellations amid the shutdown. “Even if the government suddenly opens forRead… Read more »