IBM Center for the Business of Government recently issued a report that provides some very interesting social media insights for federal agencies: which agencies have the highest Klout rankings.
If you are not familiar with Klout, it essentially measures your overall social media influence. For example, when you create content or engage through social networks, Klout will analyze that impact and give you a “Klout Score” anywhere between 1 and 100 – with 100 being the most influential.
According to the IBM report, NASA received the highest score out of all other federal agencies with an 80 out of 100. FEMA came in second place with a score of 75.
While this research is certainly interesting and can provide insights into which agencies are ahead of the curve when it comes to social media, it begs the question: does a high Klout score translate into having real clout?
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