Twitter is a popular way for federal agencies to share updates on their organization and to converse with inquiring citizens. Yet a healthy Twitter presence is about more than just an impressive band of followers. Various other factors impact how effective a given Twitter feed may be, including replies, mentions, and outgoing tweets. One ofRead… Read more »
In a 24/7 world that’s forever reorganizing, upgrading, and streamlining, employees and organizations are caught up in a cycle of change, loss of control, and uncertainty that may challenge mission and morale…but change and crisis also generate heightened energy, focus, and opportunity. However, many are not prepared to “let go and launch” because they areRead… Read more »
Here’s the question, right up front. How would Sterling Cooper Draper Pryce use social media to promote their clients’ products? (Before you say, “they would have no use for it, as advertisers in the 60s,” let’s just pretend.) Obviously, they’d use it. It’s a great marketing tool, and their clients would expect a great socialRead… Read more »
For the first time I was accused of being “Amero-centric.” This caught me off guard as I tend to see life as double-edged; the glass is frequently both half full and half empty. I’m trained to see the strengths and potentialities, vulnerabilities and faults of individuals, groups, and systems. I’m a big fan of F.Read… Read more »
Knowing where and how to reach senior decision-makers at civilian and defense agencies is a vital component to every marketing effort aimed at the federal government. Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the release of this year’s Federal Media and Marketing Study. The 4th installment ofRead… Read more »
A montage of the various activities that took place at GameFest (click on montage for larger image). The opening weekend for The Art of Video Games exhibition was, in one word, AWESOME. Were you there? You should have been! Over twenty-two thousand people visited the museum over the three days, enjoying the exhibition as wellRead… Read more »
Do you think about where people are when they open your email? Well, you should. According to comScore, 40% of mobile users (all phone types) used mobile email. 78% of smartphone users use email on their phones–and more people are using smartphones every quarter. 64% of the people who use email on their phones doRead… Read more »
Mark Drapeau (Washington, DC) — Most people still approach their time spent in college in a traditional way: Try to get into the best one you can, take what you think are useful classes and get good grades, and when you get close to graduation look for a “good job.” But some of the mostRead… Read more »
In light of recent federal reform to modernize records management government-wide, a new chapter opens promoting transparency and accountability of information at the state, city and local levels. In fact, this sentiment was echoed recently at county and city events in discussions about transparency and open government becoming more than just a hot button topic.Read… Read more »
For the next couple days, I am at the ACPA conference in Louisville, KY. ACPA is an amazing organization that supports the work of thousands of higher education student affairs experts and professionals. One of the benefits of many jobs is attending professional conferences and workshops. These are terrific opportunities to not only expand yourRead… Read more »