By Lucas Pillman, Implementation Consultant For most public sector organizations, just having a website is not enough when it comes to engaging stakeholders and increasing stakeholder satisfaction. Government communicators need to be constantly driving traffic to that website through multiple channels so that their mission-driven content is consistently being engaged with and used by stakeholders.Read… Read more »
Most government organizations don’t need to be convinced of the importance of email and its impact in reaching key audiences and getting people to take action. However, not every organization knows how to best measure the results of its outreach or even what metrics are available. Although every organization’s goals and content are unique, thereRead… Read more »
It’s always been true that public sector agencies need to engage with citizens and stakeholders to achieve mission goals. But never has that fact been truer than in today’s digital information economy. Maintaining a constant presence in people’s lives is simultaneously much easier through new digital communication channels, and more difficult because the digital landscapeRead… Read more »
Engagement is the name of the game in 2014. According to a recent GovDelivery survey of local, federal, and UK government agencies, forty percent of respondents named increasing stakeholder engagementas their number one communications objective this year. Better communication strategies lead to better stakedholder engagement, and more importantly, better engagement leads to more mission impactRead… Read more »
We’re excited to celebrate Independence Day tomorrow! This week government organizations across the U.S. are sending updates to commemorate the holiday. Check out some of the messages public sector organizations have been sending (both this year and in the past) to engage their stakeholders in new ways. And don’t forget to sign up to receiveRead… Read more »
By Kelsey Lund, Marketing Communications Specialist, GovDelivery How is the Department of Education using open data programs, email and social media to engage stakeholders? Check out the snapshot below of part of the panel session with Cameron Brenchley, Director of Digital Strategy for the U.S. Department of Education from this year’s annual Digital Communications TourRead… Read more »
“No” is often not the worst answer. No reply is the absolute pits. It leaves the asker hanging and sometimes unable to determine and/or implement an alternative plan. Yet this phenomenon plagues an increasing number of people in today’s world. Are too many people adrift in a Kafkaesque combination of a messy e-mail inbox and/orRead… Read more »
Cloud based communication and collaboration services help you ease into the daunting world of cloud-based services by using the most mature product. These products offer rich features at a low price without the hassle of managing the infrastructure. The major players are Google Apps for Government and Microsoft Office 365. I have used both andRead… Read more »
The second week of June is Email Week. To pay respect to my former “you’ve got mail” addiction, I’m focusing this week’s blog on email. I need to provide this caveat, any similarity to real person or real events is coincidental and for educational purposes only. Let’s begin. Imagine you are the sole survivor, theRead… Read more »
I recently returned from vacation with over 900 e-mails in my inbox. In today’s world that might make someone seem important, but a good chunk of these messages were unsolicited. Sure, I might have known the sender (or company), but I did not asked to be sent their list of upcoming events, special reports orRead… Read more »