We’re in public service and that means getting the word out about the goings-on in government to the broadest reach possible. A few years ago we were webmasters. Today, we’re webmasters, digital media providers, social media managers, content managers, information architects, editors, and more. Today, we have to put information everywhere: on the web andRead… Read more »
There is no question that social media is changing the way that we engage as citizens and as individuals. We are constantly going online to ask questions of each other, to type away to live chat support, to reference web pages, read reviews, watch DIY videos and learn as much information as we can inRead… Read more »
Tuvel Communications is a market research and development company that combines human processes, social media and analytics. We collaborate with government organizations, technology companies, non-profits and associations to identify rich untapped market segments and convert them into engaged online communities. We develop and execute social media outreach campaigns, conducting market research and using customized communicationsRead… Read more »
Everybody needs situational awareness — that’s what they call it in the military — knowing what you need to know to make the best decisions. That is particularly true for emergency managers. Earlier this week, we spoke to Adam Crowe who suggested that emergency managment as we now know it is dead. His argument: socialRead… Read more »
I have released the speaker line-up for the fifth Sentiment Analysis Symposium, slated for October 30, 2012 in San Francisco. The symposium will feature speakers and panelists from leading firms (including Dow Jones, IBM, Infosys, J.D. Power, Thomson Reuters, and Toluna), start-ups, and academia. We’ll also, once again, have a solution-provider exhibit area for demosRead… Read more »
Last week, the City of Houston’s Office of Public Safety, with grants from the Department of Homeland Security, posted a video called RUN. HIDE. FIGHT: Surviving an Active Shooter Event as part of their Ready Houstoninitiative. It’s a professionally done, six minute instructional video about what to do if someone were to open fire atRead… Read more »
Http://LeonardSipes.Com I was invited to Aurora Colorado by a federal agency as part of a group of experts in public relations and social media. Our goal was to revise a public relations manual for national training. The group leader asked me for an overview of social media with an emphasis on the advantages of participation.Read… Read more »
I enjoy watching the conversations about Social Media: who should be in charge of it, what it should be used for, whether it’s a good or bad thing, if it’s a trend that’s going away (some hope), etc. The hand-wringing is endless and misses a major point: social media used as a new play inRead… Read more »
Over the years, I’ve had the honor of either directly running or managing the people running EPA websites responding to various crises: 9/11 (that happened one month after I joined public affairs) Columbia Shuttle Accident Hurricane Katrina BP Oil Spill Radiation coming to the U.S. from the release of material from Japanese nuclear reactors followingRead… Read more »
It can be difficult to define the line at which organised responses to an online consultation or engagement change from being legitimate activity by an interest group to ‘gaming’ the system to influence the outcome. For that matter it can be just as difficult in a paper-based or face-to-face process. Just who does a lobbyRead… Read more »