Maximize Your LinkedIn Connections

Originally posted at thegovgurus.com: After you register on LinkedIn.com, type the name of your target organization into the site’s search window. You will thereby generate a list of friends, friends-of-friends, and even friends-of-friends-of-friends who work at your target organization. Ask the contacts on your LinkedIn list for additional networking contacts, informational interviews, and leads forRead… Read more »

Good Things Come in Threes

Good things come in threes. Tic-tac-toe, yada, yada, yada, small, medium, large, blah, blah blah, NBC/CBS/ABC. Lately I’ve been thinking about “how best to use Twitter.” In considering this, I start to ponder on the basics of “why tweet?” and other slightly existential topics. When I consider this my mind drifts to conjuring up endlessRead… Read more »

GovLoop Founder Steve Ressler Honored at Fed 100

Last Wednesday evening, I was honored to have been invited by Steve Ressler, founder of GovLoop and co-founder of Young Government Leaders, to accompany him to the Fed 100 Awards. Jeremy Ames led the charge for the award submission. Adriel Hampton and I contributed some language to the final nomination. It was a nice eveningRead… Read more »

Birds of a Feather Redefined

Before social media, when transparency was considerably less in vogue, aquiring new customers and serving the needs of loyal already existing customers was not an easy feat and there certainly were not many options for conquering this feat. In order to aid this process, marketers formulated methods such as segementation, and even sub-segmentation to narrowRead… Read more »

Twitter as a Focus Group

Imagine, if you will, the packaging on a gallon of Tropicana orange juice. Now…what did you imagine? A ripe orange with droplets of water? And a straw? Most likely is my guess. As you may know, in January of this year, Tropicana had its run in with the scenario Coke faced back in the ’80sRead… Read more »

Collective Intelligence

This morning on the Federal Web 2.0 Virtual Webinar – The Rise of NOAA’s Goverati – different aspects and benefits of social networking were considered. At one point, the notion of “collective output” or “combined input” was mentioned. I did a little research on “collective intelligence” and found some sources on the subject including “TheRead… Read more »

Measuring Gov 2.0 (via Web 1.0): Foresee

NOTE: This post is part of a series entitled Measuring Gov 2.0, But First Web 1.0 Analysis. You may also be interested in the first study in which I highlighted website measurement by the Brookings Institution. In 1999, the US government selected the American Customer Satisfaction Index (ACSI), which is produced by the University ofRead… Read more »