Career

Business Watch: One Chinese Company Dominating the Online Markets

For many years now, China has been known for its advancements — and investment — in technology. It’s no surprise Internet marketing is a rapidly growing field in the country. In fact, it’s growing so quickly there are not enough trained professionals to fill the available jobs. Baidu, a Chinese-based Web company, identified this deficitRead… Read more »

Phone Screening Interviews

Patra’s advice for acing a phone screening interview — treat it as a “real” interview! The phone screen interview may be your first exposure to a recruiter who can be your internal champion in the job search process. Make a good impression and be prepared. If the recruiter calls and you’re not prepared, reschedule. ThenRead… Read more »

The Power of Visualization: A Case Study

In an earlier post I briefly mentioned how important it is to practice visualization to succeed. Today I want to give you an example of how you can train your employees to do this. I tried this recently with five of our departing summer interns on the last days of their internships, and it wasRead… Read more »

Sleep Better, Work Better

This post is cross-posted at Routeam.com. I had an intern recently that was a real go-getter. The intern had a very impressive resume inside and outside of work, including managing an organization in their spare time. Another employee asked this person where they got all of the time to do all of that. “I don’tRead… Read more »

Beyond Cats & Kardashians – 13 Tips on Building Meaningful Online Engagement

Today, I gave a talk at Cornell Law & Internet conference on the topic “Beyond Cats & Kardashians – Building Meaningful Online Engagement” Here’s my 13 of my tips: -Find the engagement pain point -Focus on the underlying demand for the service -Find the existing audience you can leverage -Embed elsewhere -Leverage timely events -PromoteRead… Read more »