Communications

Federal Salary: It’s About Principles, Not Pay

In case you missed it, the latest study from the official Federal Salary Council (FSC) asserts that white-collar federal employees (“feds”) are paid a whopping 35% less than their private sector equivalents. Are federal executives really being short changed by more than one-third of their salary versus private sector peers? Feds don’t work in governmentRead… Read more »

The Cure for Social Media Pitfalls – 5 Guidelines for Getting Recognized

With the constant barrage of social media status updates and endless marketing ploys that rage around you, how can you ensure you are heard above all the static? How can you use social media to effectively communicate your image and message? Last week I discussed a few social media personalities that drive me crazy. ThisRead… Read more »

Abandoning Facebook

This is a repost from GovDelivery’s Reach the Public blog, originally posted 11/14/12. Yesterday, ReadWriteWeb posted an article detailing why Dallas Mavericks owner and tech billionaire, Mark Cuban, is taking his social media engagement elsewhere, effectively abandoning Facebook as the Dallas Mavericks’ primary social media tool for connecting with fans. Why? The short version: “He’sRead… Read more »

#Sandy – Did the 20 Million Plus Tweets Help or Hurt Emergency Managers?

When Superstorm Sandy hit the eastern seaboard earlier this month millions of people took to twitter to show their support, air grievances and ask for help. So with a record 20 million plus tweets alone on the #Sandy, how can emergency managers, the government and people in general do with all this data? Kate StarbirdRead… Read more »

Groom Your Successors

I’m often asked, “Do you know someone we could hire for our web team?” Of course, they want the full package – someone skilled in plain writing, customer analysis, strategic planning, usability, search engine optimization, design, social media, mobile apps, marketing…oh, and can they code? Do these super beings exist? Yes – they are you!Read… Read more »

Tweets about Twitter Offer Interesting Insights

Curious about Twitter, not just as a social media platform but also as a company? Using a sample of recent tweets, this post offers a glimpse into the company’s leadership, its role in society, and how the platform and its features are evolving. Though neither comprehensive nor in-depth, this glimpse provides insights into the complexityRead… Read more »

NAGC President’s Message

Hello fellow government communicators, As many of you who have met me probably know, I have two young boys who provide my life with continual anecdotes. A few weeks ago, my son was acting a bit hyper while we were out for dinner, and I told him not to act crazy at the restaurant. HisRead… Read more »