You’d think after all this time that this stuff would have gone away… I’ve worked in online comms and social media since before either of them had names. Articles like this bore me to tears; pundits who think their knowledge is the be all and end-all of marketing online as they spout about which “channel”Read… Read more »
Measuring the effectiveness of your social media effort: Or answering the really tough questions from people who are a little bit nervous about social media. At the recent LocalGovCamp, I was asked to present a session on performance management for social media. This is a little like performance managing telephone use. Yes, you can measureRead… Read more »
There have been a lot of things said about AlphaGov since its launch in April. For the most part, reaction to AlphaGov has been very positive. The accomplishments of the team have been highly impressive given the scale of the nut they are trying to crack so all the praise they’ve received is well deserved.Read… Read more »
How Social Networking Can Reinvigorate American Democracy and Civic Participation Free webcast sponsored by the Brookings Institution Tuesday, June 28 at 10am eastern Learn more and register at http://www.brookings.edu/events/2011/0628_social_media.aspx “The 2008 campaign represented a textbook example of digital mobilization and impact. Using social networking outreach tools such as Facebook, YouTube, and Twitter, a number ofRead… Read more »
*This is a cross post of my entry on the Government Transformation Blog hosted by Phase One Consulting* The Institute of Public Relation’s 2nd Annual Strategic Communications Summit’s theme, “Communicating in an Era of Radical Transparency” seemed irresistible in light of recent events from the Arab Spring to Weinergate but I was a little skepticalRead… Read more »
The SLA Division of Government Information was the lead division for the Tuesday, June 14, 2011 SLA “Need to Know” program: Using Social Media in the Workplace. The speaker was Scott Brown, Social Information Group. Here are a few takeaways from the program: Why do libraries/business say they don’t use social media? We don’t haveRead… Read more »
The SLA Division of Government Information was the lead division for the Tuesday, June 15, 2011 spotlight program: Creating Groupies: Info-Pro Guerrilla Marketing. The co-hosting division was the Pharmaceutical and Health Technology Division. The speaker was Mary Ellen Bates, Bates Information Services. Here are a few takeaways from the program: We have to earn ourRead… Read more »
One of my favourite sessions at LocalGovCamp was Lloyd Davis talking about his trip across the States and his upcoming project to go where the work is in the UK. Here’s a video (if you can see it): I speak up with a few minutes to go at the end, making the point that IRead… Read more »
If you’re currently either out of work and looking, or if there’s a particular organization you want to work for, consider spying on their career site located within the organization’s website. Let me explain. You are on the organization’s website, and you click the link to their employment page. Locate the career opportunities they haveRead… Read more »
The July issue of Consumer Reports includes the results of a nationwide survey listing the most annoying customer service problems. Among the top 5 problems are rude and pushy salespeople. Think about the last time you shopped for a new car. Or maybe a new appliance. What was your experience like? What is it thatRead… Read more »