Elsewhere you’d be given a product to market, or maybe even a brand. You’d be given goals like tailoring messaging for an audience segment, optimizing a landing page, or increasing market share 0.001%. And, sure, here you’ll be able to do all of that. Our team will be rolling out new and innovative products everyRead… Read more »
Next week is a big week for us as it’s the second year that CEPSM is running the MARCOM Annual Forum, which was formerly run by CMG Canada (now part of CEPSM). For all of you newbies, the MARCOM Annual Forum is the only event in Canada that caters specifically to government, non-profit and associationRead… Read more »
As a trained library information professional and from what I see where I work in the Department of Veteran Affairs, I see a definite need for taxonomy development and content management. In many large organizations, the left hand doesn’t know what the right hand is doing. This is not intentional; it’s the result of notRead… Read more »
Comparing the tweets of the Washington Metropolitan Area Transit Authority (DC) with those of other agencies, Greater Greater Washington says that Metro has a lot to learn. The blog praised the Metropolitan Transportation Authority (NY) for keeping riders in the loop after a recent derailment, and wrote: “Social media engagement isn’t simply about one’s successes;Read… Read more »
To help give transit a competitive advantage, EMBARQ released a report on transit marketing and branding. From Here to There is designed to help transit agencies achieve three goals: Attract new users from private transportation modes, including automobiles Retain existing public transport users Secure political and financial support The report offers sensible advice for agenciesRead… Read more »
Neil has blogged some thoughts and slides on digital engagement that he worked on with Simon Dickson and me, on the fringes of the Alphagov project. (Literally the fringes, we were sat round a forlorn a set of pedestal drawers, brainstorming in the corner of a room at Alphagov towers): #bbpBox_73116962812735488 a { text-decoration:none; color:#2FC2EFRead… Read more »
Government employees know that they have to be careful about what they say when blogging, Tweeting, or posting on Facebook in an official capacity. But what about on your own time? According to Government Technology, officials in Kent County, Delaware recently tried to bar employees from posting negative comments about their job on social mediaRead… Read more »
This post originally appeared on WhoRunsGov Beltwiki blog. Will Twitter Replace the Focus Group? The White House made quite a bit of social-media news this week. First was the Time article that described how White House senior adviser David Plouffe used Twitter to gauge public reaction in real time when the president announced that NavyRead… Read more »
Today’s guest blogger is Frank Stipe; Frank manages the IRS Recruitment Office’s virtual recruitment program. We invite you to reach out to Frank in Second Life, where he’s known as RobinRasperry Sorbet. In today’s world, word-of-mouth is still the most powerful and trusted communications channel. In Second Life, IRS takes word-of-mouth marketing to the nextRead… Read more »
Three Takeaways 1. Although Washington, DC ranks last in the SBE Council’s index, the rankings do not correlate with entrepreneurial and small business growth. Compare Washington, DC (# 51) with California (#45) and South Dakota (#1). 2. According to the rankings, Virginia (#14) is far more favorable to entrepreneurs and small businesses than Maryland (31)Read… Read more »