Recently we held a webinar with Martin Done, Service Director Communications and Marketing and Sarah Lay, Senior Digital Officer of Nottinghamshire County Council to discuss the Council’s new branding efforts and outreach to drive avoidable contact and channel shift initiatives. You can watch a replay of the webinar here. Due to an overwhelming number ofRead… Read more »
Search Results for: personal brand
Digital DIY: Penny Wise and Pound Foolish?
For a host of reasons, many organizations have been taking a Digital DIY (Do It Yourself) approach to pursuing technology initiatives, both externally and internally. Though the motivations for these approaches are understandable and seem logical on the surface, more often than not they are suboptimal strategies that aren’t in an organization’s best interests. ARead… Read more »
Social and Digital Engagement: You Can’t Outsource Leadership
Not content to focus on the benefits that social and digital engagement can bring, some advocates like to issue warnings about the inevitable demise of organizations that don’t jump on the social and digital bandwagons. Succumbing to that pressure, or perhaps feeling compelled by the bandwagon effect itself, leaders have gradually become interested in addingRead… Read more »
TGIF – tips for heading out the door
Follow these tips and you won’t waste time on Monday morning getting your focus back. http://www.karlabrandau.com/tgif Another Friday and 99.9% of all employees in America are muttering under their breath or uttering the words to colleagues as they walk through the doors, “Thank God It’s Friday.” We omitted .1% because there are workaholics who thinkRead… Read more »
Social Media Reality Check: Four Mental Shifts Leaders Need to Make
I have previously written about the 5 Main Barriers to Digital Engagement by organizations, their leaders, and other senior professionals. These barriers include lack of knowledge and understanding of social and digital technologies, framing that leads to risk aversion, poor/no roadmaps, and inadequate resource allocation. A related issue involves concerns over the ROI of socialRead… Read more »
Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over
I continue to be amazed by the number of anemic profiles there are on LinkedIn, how easy it is to access Facebook activity that’s not intended for the public, how many people have no filter and/or no sense of time and place when they post on Twitter, and how uncivil people can be when commentingRead… Read more »
Top 10 Tips for Mastering Media Interviews
Speaking to the news media can be a tricky business.
Learning to Trust Open Data
I wanted to share the article that I wrote for the current issue of the Business of Government Magazine. You should really check out the entire issue! And of course, I’d love to read your thoughts on this article in the comments section. Joel Gurin recently released a book enthusiastically titled Open Data Now. Gurin,Read… Read more »
Enhancing Your LinkedIn Profile II: 7 More Tasks and 23+ Tips
Recently I published 7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile, the first in a three-part series that offers a “crawl-walk-run” approach to helping folks upgrade their LinkedIn profiles from anemic to impressive and effective. The first post focused on a handful of basic things people should do to make sure theyRead… Read more »
Making the government cool again – seems so 2008 – Plus Your 7 Stories
On GovLoop Insights’ DorobekINSIDER: Your pay is up for debate, yet again. A new Congressional Research Service report, Selected Characteristics of Private and Public Sector Workers, continues the debate that came to the forefront during the 2010 election season over whether federal employees are overpaid, or in the view of some, underpaid. We get newRead… Read more »