For government agencies wanting to take a proactive stance and be more strategic with their public image, the key is to identify newsworthy stories within the organization.
Posts Tagged: media relations
As a government communications pro, you could be called to serve as your agency’s public information officer at a moment’s notice. Stay prepared for anything with these tips and checklists.
Speaking to the news media can be a tricky business. This is especially true if you are not a professional communicator, former journalist, or possess other expertise in media relations and communications. Therefore, the following 10 best practices to master media interviews — from traditional media to digital media — should prove beneficial if andRead… Read more »
The term “no comment” is conventionally viewed among government communicators and media relations professionals as leaving a negative perception with the interviewer and the audience. This is because “no comment” often implies there’s something sinister going on – whether that’s true or not. Why “No Comment”? “It seems obvious after the fact, but ‘no comment’Read… Read more »
“Everything here is negotiable…” Those are the words of a Washington Post reporter in a recent email to key sources for a coveted front page article. Included in the email was a working draft copy of the story. The news outlet Texas Observer obtained copies of the emails and broke the news…that is, the newsRead… Read more »
You’ve worked all day. At 6 p.m., a crisis within your agency or city now demands your all-night attention. For communication professionals handling media requests, the difficulty of maintaining message continuity is a common dilemma. When a colleague finally rescues you after an all-nighter, you then face the task of communicating about communication. What mediaRead… Read more »