Brand Is Only The Social Network

Remember the good old days of building a brand? The days of “Mad Men.” You took the client out for steak and wine. You wrote up a creative brief. You gave it to the client, who signed it. And then you delivered Choices A, B, and C. They chose one, and you did advertising. ARead… Read more »

Federal Talent Management – Overcoming the Talent Assessment Hurdle

Federal agencies are grappling with how to best move from their legacy talent management systems to what can help them with the challenges of 2015 and beyond. And while there are seemingly no shortages of choices, the truth may not be as complicated. While the talent management market has expanded significantly over recent years, in… Read more »

The Role Differences Play in a Volatile, Uncertain, Complex and Ambiguous (VUCA) World

We live in a VUCA world. We have elected an African American President for two straight terms. In five states, minority populations are the majority population-Hawaii, California, New Mexico, Texas and the District of Columbia. 36 states and 15 tribes recognize same sex marriage. Women can not only serve in the military but in combatRead… Read more »

Improving Morale in Gov? Not Impossible

Earlier this month, the annual Best Places to Work in the Federal Government rankings were released by the Partnership for Public Service, based on data from OPM’s Federal Employee Viewpoint Survey. NASA was rated the best large agency to work for, FDIC was chosen as the best mid-sized agency, and the Surface Transportation board comesRead… Read more »

To Generate Innovation Ideas, Questions Are The Answer

Where do innovation ideas come from? Conventional wisdom says organizations must look outside to innovate. Innovative ideas exist out there, not in here. Not where everyone is too vested in the status quo. Too risk averse and change resistant. But wisdom isn’t conventional and innovative ideas aren’t rare gems to be found. Innovation is aRead… Read more »

All PR Is Good PR Except This

It happened one day while I was Googling myself. “She is a sociopath,” or something like that. “Good luck if you have to deal with her.” A comment, online, that referred to me. You are thinking I brushed that comment off, right? Like I’m so cool, and practiced, and nothing bothers me. Hell no! ItRead… Read more »