Are you thinking about incorporating social media into your communications strategy? Already have it and are wondering if you’re getting enough return on that investment? Social media is a great way to reach a wide range of people or a niche audience. However, it also requires a strategic approach. It’s not enough to simply be… Read more »
During the Second Annual State and Local Government Innovators Virtual Summit, keynote speaker Akash Karia delivered a thought-provoking presentation on how to improve your communication skills to be as effectively as a TED talk presenter. Karia identified storytelling as the key for government agencies, and any public entity, to better deliver their agency’s messages andRead… Read more »
Over the past few weeks, I’ve been talking about how federal agencies use social media platforms, and more specifically, Facebook, Instagram, Twitter, and YouTube. There are a ton of other sites out there that speak to various groups of people or have particular uses. Because it’s important for government to reach its audience in theRead… Read more »
Facebook, Twitter, Instagram, Snapchat, Tumblr – these social media giants are just a few on a growing list of social networking platforms sprawling across the internet. Millions of people across the world use social media websites to connect, share and interact with others. According to a Pew report, 92 percent of teens in America todayRead… Read more »
What do you think of first when someone says social media? Is it brand awareness or customer service? Is it Facebook or Twitter? But, do you think of TEAMWORK? Teamwork might be a term that is often tossed casually into the modern business discourse. We speak of teamwork in terms of leadership, employees’ engagement,Read… Read more »
By Jessica Havlak, ICF International It’s not so hard to think up fun ideas that we think might engage our audience… but who knows better than they what will be appealing? I’ve found that the best way to create engaging, relevant content is just to pay attention. Listen to what your community is talking about, and designRead… Read more »
Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure out the best approachesRead… Read more »
In the age of evolving digital technology, social media such as Facebook, Twitter, Instagram and countless other outlets have become a mode of communication among people. Through these social media platforms, sharing information has become practically instantaneous. Sharing your own information about your family is perfectly acceptable, but not when you are not around them.Read… Read more »
I am an idealist at heart, but I also pride myself on being a pragmatist and strive to provide guidance that enables individuals and organizations to achieve their goals and objectives in the most efficient and effective ways possible. When it comes to social and digital technologies in particular, although I do believe, I’m notRead… Read more »
By Emily Grenen Increasingly, Instagram is becoming a popular platform to connect and engage with new audiences. Unlike other domains – article commentary, obligatory birthday wall posts, and lengthy status updates are (almost) done away with. With Instagram, you’re focused on photos that anyone with the app can create, right from their smartphone. The platformRead… Read more »