Posts Tagged: digital communications

6 Ways to Optimize Your Digital Presence and Boost Citizen Engagement

As a local government leader, you are tasked with finding ways to more effectively serve and engage your citizens digitally. For local government agencies, this can be a very dauting task. Many cities and counties serve extremely diverse populations – millennials, gen-Xers, baby boomers, students, full-time residents, tourists, non-native English speakers and the list goes… Read more »

Get Inspired to Use Facebook Live Video at Your Agency

What can your government agency broadcast on Facebook Live? What kinds of broadcasts are public sector organizations already doing on Facebook Live that can inspire your efforts to catch the attention of viewers?

4 Ways to Convince Your Colleagues to Broaden Their Definition of Customer

Technology has made it easier and more efficient than ever to reach the public, so continue working with your colleagues to connect more people to their work through dissemination. Every day, go to work thinking about your customers and how you can do a better job on their behalf.

How to Use Social Media on September 11

The 9/11 anniversary is a tricky time to use social media. With well-funded corporate marketers prone to stumbling on social media on the 9/11 anniversary, you might think it’s a day best avoided. But, things are different when it comes to government agency communications. Because of their public service mandate, most agencies should not stay silent on September 11. There are many ways… Read more »

Hiring Social Media and Digital Expertise: A Hierarchy

Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure out the best approaches… Read more »