Learn how your digital communications strategy can get the right information, to the right people at the right time.
Posts Tagged: digital communications
Even if a connection between Pokémon Go and your organization’s work seems tenuous or non-existent, you can’t ignore how the game is captivating many people in your local community.
What can your government agency broadcast on Facebook Live? What kinds of broadcasts are public sector organizations already doing on Facebook Live that can inspire your efforts to catch the attention of viewers?
Technology has made it easier and more efficient than ever to reach the public, so continue working with your colleagues to connect more people to their work through dissemination. Every day, go to work thinking about your customers and how you can do a better job on their behalf.
The White House wasn’t the first and certainly won’t be the last government agency to join Snapchat. What do agencies need to know about snapping about public service?
Join the social media bandwagon your agency must.
The 9/11 anniversary is a tricky time to use social media. With well-funded corporate marketers prone to stumbling on social media on the 9/11 anniversary, you might think it’s a day best avoided. But, things are different when it comes to government agency communications. Because of their public service mandate, most agencies should not stay silent on September 11. There are many ways… Read more »
Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure out the best approaches… Read more »
Music videos are fun, attention-grabbing tools for delivering messages that can inspire citizen engagement, educate people, spur them to action, and change minds and hearts. Videos are currently one of the most desirable pieces of content because of how shareable they are on social media. Social videos in particular are also a great way to reach younger audiences, who… Read more »
Believe it or not, government agencies have started to use emojis. So far, the little digital characters have been used sparingly, yet experimentation is happening. Emojis may or may not be the right fit for your agency. At the moment, they’re youthful and fun, and are often used tongue-in-cheek or with a dose of attitude. But, understanding emojis… Read more »