Posts Tagged: design

The Importance of Design in Email

By Koi Hernandez, Design Fellow at GovDelivery Design as a whole is a very broad subject—from street signs to buildings to T.V. ads—design touches nearly every element of our lives. But that doesn’t mean it’s always done well. As a government communicator, design can make or break the comprehension of your message—the components that makeRead… Read more »

Pen to Pad: Effective Web Writing

The web is an integral part of our daily lives. We seek out topics of interest on our favorite web sites because it is presented in a user-friendly, readable format. However, when we are charged with developing engaging web content, sometimes we get “writer’s block” which will prevent great ideas from gaining traction. Another majorRead… Read more »

We, the People …. the Customer … the User?

Let’s put this as neutrally as possible. People interact with public services. Now, here’s a simple question: what should we call those people – and why? Perhaps it’s not such a simple question after all. They – we – are many things. We are patients, customers, passengers, swimmers, clients, taxpayers, claimants and more (as wellRead… Read more »

The Most Important Update Trending on Public Sector Websites

With any government program, project, or initiative, you can’t just rely on an “if you build it, they will come” strategy. If nobody knows about your initiatives or projects, they can’t make a difference. To be truly successful at your job to drive engagement with these programs, you have to capture people while they areRead… Read more »

Government Websites: Three Things the UK Does Well

Gov.uk set an example and others followed In 2012, the Government Digital Service team launched a new home for the Cabinet of the United Kingdom replacing two sites: directgov and business link, and it was truly simple. No unnecessary imagery, homepage flashiness or marketing ploys. On gov.uk, you find information related to government services, andRead… Read more »

Data point for banners/carousels: numbers vs. text for navigating among banners

On April 23, we launched our new home page design (http://www.epa.gov). Among other changes, we reworked our banners at the top. It used to look like this screen shot: To change banners, you clicked the numbers. Heat maps showed that people did use the numbers to move among the banners, and other analytics confirmed peopleRead… Read more »