Posts Tagged: design

Exploring the Role of the Big “D” Designer in Government

A few weeks ago, I wrote a blog arguing that everyone designs. In that post, I talked about how those of us with little to no design experience are still designers (just little “d” designers), as we work to improve situations and experiences around us. Big “D” Designers, on the other hand, are those individualsRead… Read more »

4 of the Biggest Logo Flops by Government

New logos are far from easy. Government agencies may feel like they have it easier than global brands are so closely tied with their logos. In our online, social, attention-strapped world, a strong, memorable logo can help an agency connect with constituents, gain credibility, and accomplish its goals. A well-conceived, beautiful logo and a thoughtful process that makesRead… Read more »

The Promise of Design Thinking

“The desire to bring new ways of thinking into government is like an insurgency,” said Joshua Marcuse, Senior Advisory for Policy Innovation at DoD. One of those ways of thinking is design thinking, also called human-centered design (HCD). To learn more about design thinking, we spoke with Zvika Krieger, Director of the Strategy Lab atRead… Read more »

3 Tips for Designing Better Forms

This is the second installment of “Build Better Forms,” a series in which we review online government forms and suggest some improvements. As we discussed in our first post, a clear and intuitive form reaps many benefits: lower data processing costs, fewer support requests, higher completion rates, and greater citizen satisfaction. Let’s run through threeRead… Read more »

Focusing on Improving the Experience of the User: Do as We Say, Not as We Do

Over the past half decade the shift in popular business thinking have been more user and customer focused than ever before. Designing immersive, engaging and useful experiences for a user acts as the ‘rising tide lifts all ships’ in solving problems when developing products for public use. After using the myMyki website this past weekendRead… Read more »

Talkin’ Pretty: Design and Accessibility

We’ve got a new twist this week, folks. Since I’ve been blogging mostly about accessibility, I wanted to talk with someone who approaches accessibility from a different perspective than a subject matter expert. I met with a designer who works for a federal government agency and has a refreshing outlook on design and accessibility. SheRead… Read more »

You Got the Right Stuff: Email Design Best Practices Checklist

Use this checklist of email design best practices to deliver messages that are not only tailored to your audience, but also look professional, function properly, and capture the attention of increasingly-busy and multi-device-connected constituents to invite opens, attract clicks, and inspire action.

Have You Tried Thinking With Your Hands?

“We have to understand that the world can only be grasped by action, not by contemplation. The hand is more important than the eye…The hand is the cutting edge of the mind.” (Bronowski, 1973) Designing government Like most governments right now, we’re very excited about the potential of design to transform service delivery and policyRead… Read more »